Metro Ontario, Inc

The Florida Department of Agriculture and Consumer Services has issued a sole-source procurement notice for a "Fresh from Florida" Grocery Retailer Marketing Program with Metro Ontario, Inc., with prospective vendors required to submit information by September 15, 2026, and contract execution anticipated June 30, 2027. This is a statutory 15-business-day advertisement of intent to enter into a single-source agreement, not a competitive solicitation.

Metro Ontario, Inc. is identified as the sole source based on unique integrated capability to plan, print, and publish weekly sale flyers in print and online formats featuring Florida products and the "Fresh from Florida" logo, and to design, print, and distribute in-store signage across its network of more than 280 Metro and Food Basics stores throughout Ontario. The procurement involves promotional advertising services including circular advertisements, in-store signage, and product displays incorporating "Fresh from Florida" branding to support marketing of Florida agricultural products.

The estimated contract value ranges from $40,000 to $75,000. The procurement is authorized under Florida Statute Section 570, which permits the Department to promote agricultural products through various media channels including print, television, and digital media. The contract falls under UNSPSC codes 80141600 (Sales and business promotion activities), 80171603 (Publicity and marketing advisory service), and 80171702 (Brand promotion and management services).

Prospective vendors who believe they can provide these services may submit relevant information to the contact person listed on the advertisement by the September 15 deadline.