Revive media

The Florida Department of Agriculture and Consumer Services is pursuing a single source procurement for brand promotion and management services through a contract with Revive Media. Specifically, the agency seeks to execute a contract for the "Fresh from Florida" Grocery Retailer Marketing Program, which aims to promote Florida agricultural products through multi-media advertising on Amazon's grocery platforms. The procurement is not a traditional competitive bid, but a statutorily mandated fifteen business day advertisement for an intended single source procurement. Revive Media has been identified as the sole source vendor due to its status as an Amazon Ads partner with exclusive authorization for targeted media, video, and advertisement placement. The contract will be executed from the date of award through June 30, 2026, with prospective alternative vendors invited to provide relevant information by December 3, 2025. Key deliverables include multi-media advertising designed to generate additional retail sales for Florida agricultural products across Amazon's grocery platforms. The procurement requires specialized expertise in Amazon's advertising ecosystem and strategic engagement capabilities.

The procurement does not specify any set-aside designations or restrictions for disadvantaged enterprises. Revive Media, Inc. is the sole intended source for this contract, with no mention of incumbent vendors or existing technological infrastructure requirements. The estimated contract value ranges from approximately $600,000 to $800,000, providing a substantial budget for the marketing and brand promotion services. The contract has been approved by multiple departmental officials, including the Director of Marketing and Development, Bureau Chief, and Purchasing Director II. If the Department determines after reviewing potential vendor information that the services are indeed available only from a single source, it will post a notice of its intended decision to enter the agreement on the Vendor Information Portal, in accordance with Section 120.57(3) of Florida Statutes. The procurement process allows for potential vendors to submit alternative proposals, though Revive Media appears to be strongly positioned as the preferred vendor based on its unique qualifications and exclusive partnership with Amazon.