Primafruit Limited
Closed State & local contract opportunity Posted
- Solicitation number
- SS-16749
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- NIGP codes
- UNSPSC codes
- Point of contact
-
- Brittany Harvey procurement@fdacs.gov (850) 617-7181
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Primafruit Limited for the "Fresh from Florida" Grocery Retailer Marketing Program, with prospective vendors invited to submit information demonstrating alternative capability by September 15, 2026. This is a 15-business-day statutory advertisement of sole-source intent, not a competitive solicitation.
Primafruit is identified as the sole distributor of fresh fruits to Waitrose Supermarkets in the United Kingdom and the only known vendor capable of executing the full scope: in-store, print, and digital promotional activities; in-store magazine features and recipes highlighting Florida produce; a promotional campaign offering Florida fruits at discounted prices in Waitrose stores; sales data collection to measure sales lift; photographs of in-store displays; and enhanced search optimization with recipe publishing on the Waitrose online shopping platform. All materials will feature the "Fresh from Florida" logo.
The estimated contract value is $35,000 to $50,000. Contract execution is scheduled for June 30, 2027. Prospective vendors who believe they can provide equivalent commodities or contractual services may submit relevant information to Brittany Harvey, Division of Marketing and Development, Florida Department of Agriculture and Consumer Services, at (850) 617-7181 or Procurement@FDACS.gov. The agency will make a final determination regarding single-source availability after reviewing any submissions received by the deadline.
Opportunity text
THIS IS NOT A REQUEST FOR A BID OR PROPOSAL
This notice is provided in accordance with statutory requirements for a 15-business-day advertisement of the Florida Department of Agriculture and Consumer Services intent to enter into a single source agreement.
The Florida Department of Agriculture and Consumer Services intends to enter into an agreement with the Primafruit Limited to procure "Fresh from Florida" Grocery Retailer Marketing Program.
Prospective Vendors who believe they can provide these commodities, or contractual services shall provide relevant information to the contact person listed on this advertisement no later than September 15, 2026.
For additional details regarding the commodities and/or contractual services to be procured, please refer to the attached PUR 7776.
Files
| File | Type | Posted |
|---|---|---|
| PUR7776_ Primafruit LTD.pdf |
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