IGA, Inc.

The Florida Department of Agriculture and Consumer Services is announcing a single-source intent to procure advertising and marketing services for the "Fresh from Florida" Grocery Retailer Marketing Program through IGA, Inc., with a statutory 15-business-day notice period closing September 14, 2026. This is a notice of intent, not a competitive solicitation; prospective vendors who believe they can provide equivalent services must submit relevant information by the deadline to challenge the single-source justification.

The scope includes promoting the "Fresh From Florida" logo through month-long in-store and digital campaigns at selected IGA stores, developing a dedicated landing page for participating locations, creating in-store signage displaying Florida products, producing co-branded video advertisements for social media and Connected TV, and generating co-branded social media content. The contract term runs from execution through June 30, 2027.

The estimated contract value ranges from approximately $100,000 to $150,000. The agency justified single-source procurement on the grounds that IGA, Inc. is the only known vendor capable of identifying specific IGA stores with available Florida products during promotional periods, creating and distributing in-store signage across multiple locations, producing and publishing co-branded digital content, and executing targeted media buys. Procurement authority derives from Section 570, Florida Statutes, which authorizes the Department to promote agricultural products through advertising and media channels; all promotional use of the "Fresh From Florida" logo requires compliance with Department rules and coordination through authorized partners.