Almacenistas importados genesa

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement for marketing services through the "Fresh from Florida" Grocery Retailer Marketing Program, specifically targeting promotional activities in the Dominican Republic. The contract is with Almacenistas Importadores Genesa, who will provide comprehensive brand promotion and sales activities for Florida agricultural products across major Dominican Republic grocery store chains including Supermercados Nacional, Jumbo, and G. Ramos. Key deliverables include in-store promotions, product samplings, and consumer awareness events utilizing the "Fresh From Florida" logo. The procurement is statutorily authorized under Florida Statute 571.2 (Florida Agricultural Promotional Campaign Act) and requires the vendor to be a non-paid member of the "Fresh From Florida" Industry Membership program. The solicitation was posted on 06/11/2025 with a response deadline of 07/02/2025, and prospective vendors who believe they can provide similar commodities or services are invited to submit relevant information to the department's contact person by the specified date.

The procurement appears to be exclusively available to Almacenistas Importadores Genesa, who are identified as the sole source vendor due to their unique market access and authorization for in-store activities across Dominican Republic grocery retailers. No specific set-aside designations for disadvantaged enterprises are mentioned in the documentation. The contract term will extend from the execution date through June 30, 2026, with an estimated contract value ranging between $45,000 and $60,000. The department will review any information submitted by alternative vendors and, if no comparable service providers are identified, will proceed with posting its intent to enter an agreement with Almacenistas Importadores Genesa on the Vendor Information Portal, in accordance with Section 120.57(3) of Florida Statutes. The procurement is specifically focused on promoting Florida agricultural products and expanding market presence in the Dominican Republic retail grocery sector.