SMRT Solutions, LLC- SEDANO'S SUPERMARKET PROMOTIONS (Revised)

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement opportunity with SMRT Solutions, LLC for a "Fresh from Florida" Grocery Retailer Marketing Program specifically targeting Sedano's Supermarkets in Leon County. The procurement involves comprehensive marketing promotional services including circular advertisements, in-store promotions, magazine placements, television advertising, and social media campaigns designed to highlight Florida agricultural products. The contract period will run from execution date through June 30, 2026, with a defined objective of promoting Florida-based agricultural goods through Sedano's extensive Hispanic supermarket network. Prospective vendors who believe they can provide similar commodities or services must submit relevant information to the department by July 03, 2025, at 12:00 PM. The procurement process allows for potential vendors to challenge the single-source designation, with the department reserving the right to review and potentially modify its procurement approach based on received information.

This procurement opportunity appears to be exclusively available to SMRT Solutions, LLC, which has been identified as the sole source vendor due to its unique position as the exclusive agent managing receipts and payments for Sedano's Management Inc. The contract estimated value is $60,000.00, with a maximum potential reach of up to $100,000.00. No specific set-aside designations for disadvantaged enterprises are mentioned in the documentation. SMRT Solutions is the incumbent and proposed vendor, with unique capabilities including planning and publishing weekly online sale flyers, creating in-store signage, coordinating in-store promotions, developing vendor-specific publications, and managing social media content specifically for Sedano's Supermarkets. The procurement is specifically tailored to leverage SMRT Solutions' exclusive relationship with Sedano's, the leading Hispanic supermarket chain in Florida, to execute targeted marketing initiatives for the "Fresh from Florida" promotional campaign.