Sprouts Farmers Markets

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Sprouts Farmers Markets for the "Fresh from Florida" Grocery Retailer Marketing Program, with prospective vendors able to submit relevant information by September 10, 2026. This is a notice of intent under statutory requirements; it is not a request for bids or proposals.

The procurement covers sales and business promotion and brand promotion and management services, including authorized use of the "Fresh from Florida" logo in Sprouts' weekly circular advertisements, in-store signage identifying Florida products, and digital promotion across Sprouts' website and social media platforms. Sprouts is designated as the single source based on its unique capability to plan, draft, print, and publish weekly sale flyers featuring Florida agricultural products; plan, print, and distribute in-store signage to individual locations; coordinate in-store promotions across all stores; plan and publish vendor-specific publications; and manage social media posts on official Sprouts accounts. All promotional use of the logo must comply with department rules and be coordinated through authorized partners.

The estimated contract value ranges from $125,000 to $150,000. The contract term runs from the date of execution through June 30, 2027. The procurement is authorized under Section 570, Florida Statutes. Prospective vendors who believe they can provide the commodities or services described in the attached PUR 7776 may submit information to the contact person listed by the September 10 deadline.