Barfoots of Botley

The Florida Department of Agriculture and Consumer Services is advertising a sole-source intent to enter into an agreement with Barfoots of Botley for "Fresh from Florida" grocery retailer marketing services, with prospective vendor information due September 15, 2026. This is a 15-business-day statutory notice; the department does not solicit competitive proposals and will proceed to contract unless a viable alternative vendor demonstrates capability during the comment window.

Barfoots of Botley has been identified as the sole source because it is the exclusive distributor of fresh vegetables to Waitrose Supermarkets in the United Kingdom and is the only known vendor capable of supplying Waitrose stores with Florida sweet corn, creating and affixing "Fresh from Florida" identifier labels to private-label packaging, executing an in-store promotional campaign, and providing sales-lift documentation. The scope includes a minimum two-week promotional campaign featuring Florida sweet corn at discounted pricing across all participating Waitrose locations in the UK, creation and installation of "Fresh from Florida" identifier stickers or labels on private-label packaged sweet corn, provision of sales data demonstrating sales-lift results, and supply of photographs documenting product packaging with the logo as proof of performance.

The estimated contract value is approximately $45,000 to $60,000. Contract execution is set for June 30, 2027. The procurement is authorized under Section 570, Florida Statutes, which grants the department authority to promote agricultural products through advertising and promotional activities. All promotional use of the "Fresh from Florida" logo must comply with department rules and be coordinated through authorized partners. Prospective vendors who believe they can provide equivalent services or commodities must submit relevant information by September 15, 2026 to the contact person listed in the formal solicitation document (PUR 7776).