Marketing and Branding Agency

Florida Gulf Coast University Board of Trustees, a public body corporate of the State of Florida, is seeking qualified and experienced Suppliers to develop a comprehensive marketing campaign for the University. The selected Supplier will create a compelling tagline and establish brand pillars that capture the University's purpose and outcomes. The overall campaign will require specific sub-campaign concepts to reach target audiences. Respondents must submit written questions through the designated Bonfire portal by March 13, 2024, and Replies are due by March 22, 2024, at 3:00 PM local time. The contract opportunity is limited to the state of Florida, specifically within Lee County and the city of Fort Myers. The ITN does not provide details on pricing terms, set-asides, incumbents, funding requirements, or other salient financial information.

The procurement is open to all qualified Suppliers, and there are no set-aside designations or restrictions on the types of organizations that can respond. The ITN does not list any incumbent vendors or current contractors, nor does it provide information on any existing infrastructure or technology that requires integration. The ITN also does not include any possible award values or budget ranges.