WFM Purchasing, L. P. (Whole Foods)
Closed State & local contract opportunity Posted
- Solicitation number
- SS-16767
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- NIGP codes
- UNSPSC codes
- Point of contact
-
- Brittany Harvey procurement@fdacs.gov (850) 617-7181
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Agriculture and Consumer Services is publishing notice of intent to enter into a single-source agreement with WFM Purchasing, L.P. (Whole Foods) for promotional advertising services under the "Fresh from Florida" Grocery Retailer Marketing Program, with prospective vendors invited to submit relevant information by September 15, 2026. This is a statutory 15-business-day advertisement of sole-source intent, not a competitive solicitation.
The scope includes promotional advertising services leveraging Whole Foods' retail footprint: authorized use of the "Fresh from Florida" logo in Whole Foods' weekly circular advertisements, in-store signage at shelf and product-display locations across all store locations, and digital promotion on Whole Foods' website and social media platforms. All promotional use of the logo must comply with department rules and be coordinated through authorized partners.
The estimated contract value is $60,000 to $100,000 with a term extending to June 30, 2027. The department justifies the single-source intent under section 570, Florida Statutes, stating that Whole Foods is the only known vendor capable of planning, printing, and publishing weekly sale flyers with the logo; planning, printing, and distributing in-store signage to all store locations; and planning and publishing digital content on its platforms featuring the logo. Prospective vendors who believe they can meet these requirements must provide relevant information to the contact person listed in the notice by the September 15 deadline. No pre-bid conference or site visit is scheduled.
Opportunity text
THIS IS NOT A REQUEST FOR A BID OR PROPOSAL
This notice is provided in accordance with statutory requirements for a 15-business-day advertisement of the Florida Department of Agriculture and Consumer Services intent to enter into a single source agreement.
The Florida Department of Agriculture and Consumer Services intends to enter into an agreement with WFM Purchasing, L.P. (Whole Foods) to procure "Fresh from Florida" Grocery Retailer Marketing Program.
Prospective Vendors who believe they can provide these commodities, or contractual services shall provide relevant information to the contact person listed on this advertisement no later than September 15, 2026.
For additional details regarding the commodities and/or contractual services to be procured, please refer to the attached PUR 7776.
Files
| File | Type | Posted |
|---|---|---|
| PUR7776_ WFM Purchasing LP Whole Foods.pdf |
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