Beta II Marketing Corp (Bravo)

The Florida Department of Agriculture and Consumer Services is advertising its intent to enter into a single-source agreement with Beta II Marketing Corp (Bravo) for "Fresh from Florida" Grocery Retailer Marketing Program services, with a deadline of October 2, 2026 for prospective vendors to submit information regarding alternative capabilities. This is a statutory 15-business-day notice of intended single-source procurement, not a competitive solicitation.

The single-source justification rests on Beta II Marketing Corp's exclusive status as the marketing services provider for Bravo and C-Town stores, combined with demonstrated capabilities to plan, print, and publish weekly sale flyers featuring the "Fresh from Florida" logo; produce and distribute in-store signage across all store locations; and execute fully integrated multi-channel marketing campaigns. The scope includes featuring the "Fresh from Florida" logo in Bravo and C-Town circular advertisements, placing Florida commodities in promotional materials, developing in-store signage, and executing a multi-faceted marketing campaign incorporating website advertisements, social media posts, geo-targeted push notifications, in-store signage, and in-store radio messaging.

The estimated contract amount is approximately $130,000 with an upper limit of $150,000. The contract term runs from the date of execution through June 30, 2027. Prospective vendors believing they can provide equivalent services must submit relevant information to the contact person listed in the notice (referenced in PUR 7776) no later than October 2, 2026. The purchase has received approval from multiple divisional representatives and administrators within the Florida Department of Agriculture and Consumer Services and the Division of Administration.