Walmart Connect (Walmart, Inc. )

The Florida Department of Agriculture and Consumer Services is publishing notice of intent to enter into a single-source agreement with Walmart Connect (Walmart, Inc.) for promotional advertising of the "Fresh From Florida" brand, with prospective vendor responses due October 8, 2026 and contract execution scheduled for June 30, 2027.

This is a statutory advertisement under Section 570, Florida Statutes, not a competitive solicitation. The department has determined that Walmart Connect is the sole known source able to advertise directly within Walmart stores and provide access to the company's closed-loop omnichannel media platform, which reaches over 150 million U.S. customers weekly. Prospective vendors who believe they can provide equivalent services may submit relevant information by the October 8 deadline to challenge the single-source justification.

The scope encompasses promotional advertising across all individual Walmart store locations nationwide, including authorized use of the "Fresh From Florida" logo in Walmart's circular advertisements and ad placements; in-store signage and displays identifying Florida products; product demonstrations; digital advertisements on deli and bakery department display screens; category-specific and seasonal in-store events; in-store audio advertisements; and website and social media advertisements on Walmart's vendor official accounts.

The estimated contract amount is approximately $800,000, with a maximum of $850,000. All promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners.

Contact: Stephanie Bergozza, Purchasing Director II, Division of Administration, at (850) 617-7181 or Procurement@FDACS.gov.