The Fresh Market, Inc

The Florida Department of Agriculture and Consumer Services has published notice of its intent to enter into a single-source agreement with The Fresh Market, Inc for a "Fresh from Florida" Grocery Retailer Marketing Program, with prospective vendors able to challenge the sole-source determination through September 15, 2026, and contract execution scheduled for June 30, 2027.

This is a sole-source procurement justified on the basis that The Fresh Market is the only known vendor capable of executing all five marketing components across its 170+ stores in 22 states. Prospective vendors who believe they can provide equivalent commodities or contractual services must submit relevant information to Brittany Harvey at Procurement@FDACS.gov or (850) 617-7181 by the September 15 deadline to challenge the single-source determination.

The scope encompasses promotional advertising services for Florida agricultural commodities through multiple channels: promotional sales emails, in-store signage bearing the "Fresh from Florida" logo, advertorials in The Fresh Market's monthly magazine, digital advertisements via The Fresh Market's mobile app, and loyalty club program promotions featuring Florida products. All promotional use of the "Fresh from Florida" logo is subject to Florida Department of Agriculture and Consumer Services rules and coordination through authorized partners under Section 570, Florida Statutes.

The estimated contract amount ranges from $60,000 to $100,000. The Fresh Market was rated "Best Grocery Store in America" by USA Today in 2025 and specializes in fresh produce, hand-trimmed meats, fresh-cut flowers, and international products.