Piggly Wiggly Alabama Distribution Center

The Florida Department of Agriculture and Consumer Services is announcing its intent to enter into a single-source agreement with Piggly Wiggly Alabama Distribution Center for "Fresh from Florida" Grocery Retailer Marketing Program services, with prospective vendors able to submit relevant information through September 15, 2026. This is a notice of intended sole-source procurement under statutory advertisement requirements; competing vendors may submit capability statements during the 15-business-day notice window but no competitive bidding process is planned.

The scope encompasses sales and business promotion, publicity and marketing advisory services, and brand promotion and management services. Core activities include planning, printing, and publishing weekly sale flyers featuring the "Fresh from Florida" logo; planning and distributing in-store signage to over 250 stores across six southeastern states; planning and publishing digital content on the retailer's website and social media platforms; and planning and executing in-store samplings and promotional displays. The Department justifies the single-source selection by asserting that Piggly Wiggly Alabama Distribution Center is the only known vendor capable of executing these four integrated promotional activities.

The estimated contract value is approximately $35,000 to $60,000. The contract term runs from execution through June 30, 2027. The procurement authority is Section 570, Florida Statutes. The contact is Edward Rondeau at Procurement@FDACS.gov or (850) 617-7181.

No pre-bid meeting, site visit, or formal evaluation criteria are described. The notice serves to satisfy statutory requirements; prospective vendors believing they can provide equivalent services must contact the Department by September 15, 2026.