The orange bowl committee, INC.

The Florida Department of Agriculture and Consumer Services intends to pursue a single source procurement with the Orange Bowl Committee, Inc. for multi-media advertising services designed to promote the "Fresh from Florida" brand during the College Football Playoff National Championship Game. This procurement is statutorily mandated under Section 571.24, F.S., which authorizes the Department to promote Florida agricultural commodities. The primary objective of this procurement is to increase consumer awareness and drive retail sales of Florida agricultural products through strategic advertising placements. Prospective vendors interested in potentially providing similar services must submit relevant information to the contact person by November 10, 2025. The contract will commence upon execution and continue through June 2026, with a comprehensive advertising campaign targeting the high-visibility College Football Playoff National Championship event. The single source justification is predicated on the Orange Bowl Committee's exclusive ownership, licensing, naming rights, and trademarks associated with the event.

The procurement appears to have no specific set-aside designations or restrictions on organizational respondents beyond the unique single source circumstances. The total estimated budget for this advertising initiative is up to $200,000, with an approximate contract amount of $150,000. No incumbent vendors or existing technology integration requirements are explicitly mentioned in the documentation. The Orange Bowl Committee, Inc. is positioned as the sole authorized vendor for this specific advertising opportunity due to their exclusive event rights. This procurement follows standard state procurement rules, including the mandatory 15-business-day public posting period to allow potential vendors an opportunity to demonstrate their capability to provide comparable services. The contract is focused on promoting Florida's agricultural sector through strategic multimedia advertising during a high-profile national sporting event, with the ultimate goal of increasing visibility and commercial interest in Florida's agricultural products.