The fresh market, INC.

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement opportunity with The Fresh Market, Inc. for a "Fresh from Florida" Grocery Retailer Marketing Program. This contract will focus on comprehensive marketing services to promote Florida agricultural products through various channels, including circular advertisements, in-store promotions, magazines, television, and social media advertising. The procurement is specifically for Leon County and will run through June 30, 2026. Deliverables include weekly online sale flyers featuring Florida agricultural products, in-store signage, coordinated in-store promotions across multiple locations, vendor-specific publications, and social media management. The solicitation was posted on 06/16/2025, with a response deadline of 07/08/2025. Vendors who believe they can provide similar commodities or services are invited to submit relevant information to the contact person by the specified date. The department will review any received information to determine if the services are truly available from a single source.

The procurement appears to have specific qualifications, including that the vendor must be a non-paid member of the "Fresh From Florida" Industry Membership program. The contract has an estimated total dollar amount of up to $100,000.00, with an approximate contract amount of $50,000.00. No specific set-aside designations or restrictions for disadvantaged enterprises are explicitly mentioned in the documentation. The single-source justification is based on The Fresh Market's unique capabilities to execute comprehensive marketing activities across multiple platforms. The contract aims to promote Florida agricultural commodities, value-added products, and agricultural-related businesses. Potential vendors should note that this is a statutorily mandated fifteen business day advertisement, and the final determination will be posted on the Vendor Information Portal pursuant to Section 120.57(3) of Florida Statutes.