IGA, Inc.

The Florida Department of Agriculture and Consumer Services is announcing its intent to enter into a single-source agreement with IGA, Inc. for the "Fresh from Florida" Grocery Retailer Marketing Program, with a September 14, 2026 deadline for prospective vendors to submit information regarding their capability to provide the requested services. This is a statutory advertisement under Florida law; no competitive bid or proposal solicitation is being conducted.

The scope comprises advertising and promotional services across multiple UNSPSC codes: sales and business promotion activities, publicity and marketing advisory services, and brand promotion and management services. The Division of Marketing and Development will execute a month-long marketing campaign featuring in-store signage, digital content, co-branded video advertisements for social media and Connected TV platforms, co-branded social media posts, and a dedicated landing page promoting Florida products through selected IGA stores.

The estimated contract amount is approximately $100,000, with a maximum ceiling of $150,000. The contract term runs from the date of execution through June 30, 2027. The justification for single-source procurement centers on IGA, Inc.'s unique position as the only known vendor capable of identifying specific IGA stores with available Florida products, creating and distributing coordinated in-store signage, developing and publishing co-branded digital content, and executing targeted media buys for the promotional campaign. All uses of the "Fresh from Florida" logo require compliance with department rules and coordination through authorized partners.

Prospective vendors who believe they can provide these services should submit relevant information to Edward Rondeau at the Florida Department of Agriculture and Consumer Services by September 14, 2026. The procurement is authorized under Section 570, F.S., which empowers the department to promote agricultural products through advertising, print, television, and digital platforms.