UNSPSC 80170000: Public relations and professional communications services

Public relations and professional communications consulting and advisory services

UNSPSC 80170000 Public relations and professional communications services, a Family code, encompasses the range of media relations, strategic communications planning, creative content development, and reputation management work that state and local governments solicit to shape public perception, execute campaigns, and build community engagement. State and local buyers procure this code at the state agency, county, city, and special-purpose district level—including tourism bureaus, transit authorities, education service centers, environmental agencies, and health departments. The work spans crisis communications and day-to-day media outreach; social media strategy and content creation; press trip coordination and media mission execution; event communications and community engagement; paid advertising and media buying across digital, print, broadcast, and out-of-home channels; website development and maintenance; and video production and creative services. Recent solicitations show strong activity in tourism and destination marketing (Connecticut Airport Authority, Texas Office of the Governor, Pinellas County Convention & Visitors Bureau, Eastern Regional Tourism District), government communications and public awareness campaigns (Texas Department of Transportation, Texas Health and Human Services Commission, State of Utah Governor's Office), and specialized communications support for school districts, colleges, and municipal authorities. Delaware Division of Public Health, Connecticut Airport Authority, Texas Department of Agriculture, and the City of Milpitas are among recent issuers; work is being solicited under RFP, RFQ, and IFB notices with response dates ranging from late June through mid-August 2026.

The code sees concentrated recent activity across Texas, Connecticut, Florida, California, Georgia, Delaware, and Michigan, with the Texas Office of the Governor and multiple Texas state agencies (Department of Transportation, Health and Human Services, Comptroller) posting multiple solicitations. County of Orange, California has posted several procurements spanning reprographics, audit, appraisal, and other services, though some tagged to this code do not directly reflect public relations scope. Connecticut agencies (Department of Administrative Services, Connecticut Airport Authority, Eastern Regional Tourism District) and Florida jurisdictions (Broward County, Pinellas County, Seminole County, Tampa Bay Water) show sustained demand. Representative recent opportunities include the Connecticut Airport Authority RFP for marketing, advertising, media buying, video production, public relations, and website maintenance and development services for Bradley International Airport and regional general aviation airports, proposals due August 12, 2026; the Texas Department of Agriculture RFP for a summer media campaign covering digital advertising, social media management, print and broadcast media placement, and creative development, proposals due August 6, 2026, with mandatory DEI policy compliance and VetHUB subcontracting requirements; and the City of Milpitas RFP for on-call communications and marketing support including graphic design, video production, and media planning and buying, proposals due July 28, 2026, with a five-year anticipated contract term.