Winn-Dixie Stores, Inc

The Florida Department of Agriculture and Consumer Services is advertising a single-source intent to procure a "Fresh from Florida" Grocery Retailer Marketing Program with Winn-Dixie Stores, Inc., with prospective vendors invited to submit relevant information by September 10, 2026. This is a 15-business-day statutory notice of intent, not a competitive solicitation.

The scope covers promotional advertising services including authorized use of the "Fresh from Florida" logo across Winn-Dixie's weekly circulars, in-store signage and displays identifying Florida products, digital promotions on Winn-Dixie's website and social media platforms, and featured products through Winn-Dixie's online grocery delivery program. The contract term runs through June 30, 2027.

The estimated contract value ranges from $75,000 to $100,000. The single-source justification rests on Winn-Dixie's proprietary ownership and control of its retail locations, marketing channels, digital platforms, and online delivery operations, making it the sole vendor capable of planning, publishing, and distributing promotional content through these exclusive channels. The procurement is authorized under Section 570, Florida Statutes, which grants the Department authority to promote agricultural products through advertising. All promotional use of the "Fresh from Florida" logo must comply with Department rules and be coordinated through authorized partners.

Vendors believing they can provide equivalent commodities or services may submit relevant information by September 10, 2026, to the contact listed in the notice. Additional details are available in the attached PUR 7776 form.