Crossmark, Inc. (Product Connections)

The Florida Department of Agriculture and Consumer Services is advertising its intent to enter into a single-source agreement with Crossmark, Inc. (Product Connections) for sports marketing sponsorship and promotional services under the Fresh from Florida Grocery Retailer Marketing Program, with prospective vendors able to submit competing information through September 15, 2026. This is a 15-business-day notice of single-source intent, not a competitive solicitation; vendors who believe they can provide equivalent services must demonstrate capability by the September 15 deadline.

The scope encompasses digital and traditional retail events, experiential marketing, sponsorship activation, omni-channel shopper marketing, video production, and in-store sampling programs across major grocery retailers including Publix, Food Lion, Hannaford, Spartan Nash, and Giant Eagle. Crossmark's claimed exclusive access to nationwide in-store sampling infrastructure across these retailers forms the basis for the single-source justification under Florida Statutes section 570, which authorizes the Department to promote agricultural products through advertising, promotions, print, television, and digital media.

The estimated contract value ranges from $235,000 to $350,000, with a contract term extending through June 30, 2027. All promotional use of the Fresh from Florida logo must comply with Department rules and be coordinated through authorized partners.

Inquiries should be directed to Brittany Harvey at the Department's Tallahassee office. The full single-source justification and service description is detailed in the attached PUR 7776 form.