Associated Wholesale Grocers, Inc.

The Florida Department of Agriculture and Consumer Services is advertising its intent to enter into a single-source agreement with Associated Wholesale Grocers, Inc. for the "Fresh from Florida" Grocery Retailer Marketing Program, with prospective vendors invited to submit relevant information by October 2, 2026. This is a statutory advertisement of intent, not a competitive solicitation; vendors believing they can provide equivalent services must respond by the deadline or the award will proceed to AWG.

The scope comprises promotional advertising services including planning, drafting, and publishing weekly online sale flyers featuring Florida agricultural products; designing, printing, and distributing in-store signage to AWG locations; coordinating in-store promotions across all AWG store network; planning and publishing vendor-specific publications for in-store and mail distribution; and planning and publishing social media content on AWG official accounts. The contract term runs from execution through June 30, 2027.

The estimated contract amount is approximately $70,000, with an approximate cap of $100,000. The agency has justified single-source procurement on the basis that AWG possesses unique operational structure, capability to coordinate activities across multiple store locations, and established relationship with Florida retail markets that no other known vendor can replicate. The justification emphasizes AWG's integrated capacity to manage flyer creation, in-store signage distribution, promotional coordination across all locations, vendor-specific publication planning, and social media management as a unified offering.

Prospective vendors should submit information to Edward Rondeau at the contact address in the attached PUR 7776 document. The Department will review any submitted information and provide written notice of its final determination regarding the single-source decision in accordance with Florida Administrative Code and Florida Statutes.