Other Services Related to Advertising

NAICS 541890 (Other Services Related to Advertising) encompasses a diverse range of marketing and promotional services beyond traditional advertising. These services include strategic marketing consultation, media planning, promotional product design and distribution, brand development, market research, and specialized advertising support. Companies in this category provide comprehensive marketing solutions that go beyond standard advertising placement, offering customized creative and strategic services to help organizations communicate their messages effectively.

The Federal Contract Awards demonstrate a wide variety of advertising and promotional services, primarily focused on government recruitment, outreach, and brand awareness. Frequently awarded entities include Industries For The Blind And Visually Impaired (IFBVI), ML Click Marketing LLC, and Professional Sports Publications. Awards range from $5,000 to over $3.4 million, with durations typically spanning several months to a year. Common funding agencies include the Department of Defense (particularly National Guard units), Department of Justice, and various federal recruiting commands. Awards are often set aside for small businesses, with particular emphasis on woman-owned, service-disabled veteran-owned, and HUBZone businesses. Typical places of performance include multiple states, with a concentration in military-heavy regions like Massachusetts, Alabama, and California.

Recent Federal Contract Opportunities focus heavily on geographically targeted digital advertising, promotional merchandise, and recruitment marketing services. Key opportunities include geofencing advertising for National Guard recruiting efforts, production of branded promotional items like t-shirts and water bottles, and multimedia advertising campaigns. Soliciting agencies include the Army National Guard in multiple states, the Small Business Administration, and the Environmental Protection Agency. Most opportunities are set aside for small businesses, particularly woman-owned small businesses, and utilize NAICS 541890 with size standards typically ranging from $16-19 million. The opportunities demonstrate a strong emphasis on recruitment marketing, particularly targeting individuals aged 17-34 through digital and physical advertising mediums.