Branded Merchandise

The U.S. Military Academy at West Point, administered by the Department of the Army Materiel Command Mission and Installation Contracting Command Fort Eustis, is soliciting proposals for the design, acquisition, packaging, and distribution of branded merchandise kits and packages to support recruitment, outreach, and engagement operations. The solicitation (W911SD26QA036) requires the contractor to provide four primary deliverable lines: Campus Tour Packages (1,000-1,500 units annually), Overnight Tour Packages (300-420 units annually), College Fair Kits (50 units annually), and West Point Hosted Admission Event Kits (400 units annually). Key contractor requirements include consulting expertise in higher-education admissions merchandise, direct fulfillment capabilities, management of an online ordering portal with Slate CRM integration, custom branding services, and maintenance of 95% on-time delivery compliance. Award will be made to the lowest priced technically acceptable offeror using the Lowest Price Technically Acceptable (LPTA) evaluation methodology, with proposals evaluated on general information, experience capability (15-page maximum), and past performance (20-page maximum) in addition to pricing. The proposal submission deadline is March 27, 2026, at 3:00 PM EST, with questions due by March 23, 2026, at 4:00 PM EST.

This opportunity is set aside 100% for Women-Owned Small Businesses (WOSB), and no incumbent contractor is identified in the solicitation materials. The contract includes a 12-month base period running from April 3, 2026, through April 2, 2027, with four optional one-year renewal periods extending potential performance through April 2, 2031. Offerors must submit proposed items with per-unit pricing, rationale for meeting USMA Admissions objectives, and physical product samples demonstrating prior experience with higher-education institutions, with all pricing to remain firm for 180 calendar days from receipt. Delivery is to the U.S. Military Academy SSA ODIA, Building 639 Howard Road, West Point, NY 10996, with a combination of bulk warehouse shipments twice annually and direct-to-event shipping with ten business days' notice. Service Contract Act prevailing wage rates apply per Wage Determination 2015-4159, and the contractor must designate a single project manager and participate in monthly status meetings.