Single Source Justification for American Food and Beverage Promotional Campaign
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- 19TH2026P1296
- Agency
-
US Embassy Bangkok
US Consulates and Embassies, Department of State
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- 19TH2026P1296 Federal contract award
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Thailand
- Points of contact
-
- Katekarn Chandsoda chandsodak@state.gov
- Ramon Menendez-Carreira bangkokgsoprocurement@state.gov +66622055320
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of State, US Embassy Bangkok, has awarded a sole-source contract to Villa Market JP Co., Ltd. for an American Food and Beverage Promotional Campaign under contract 19TH2026P1296 on July 15, 2026.
The justification cites urgency and unique qualifications as the basis for sole-source procurement. The June 30, 2026 funding deadline required immediate engagement with a retail partner possessing established infrastructure and existing U.S. agricultural cooperator relationships to support campaign implementation by August 27, 2026. Villa Market is the only reasonable source with the necessary combination of factors: an established U.S. product portfolio at comparable scale (approximately 3,000 SKUs of U.S. grocery products), a nationwide distribution network throughout Thailand, existing relationships with U.S. agricultural cooperators, demonstrated in-store promotional capabilities, and market research validation confirming its preeminence as a U.S. food and beverage retailer in the Thai market. Alternative retailers were evaluated but lack this combination of inventory scale, cooperator relationships, store presence, and campaign execution capabilities.
The period of performance runs from August 27, 2026, through September 23, 2026. Work encompasses in-store displays and sampling activities, launch event campaign execution, communication materials development, and printed brochure designs at Villa Market locations across Thailand. The procurement does not exceed the Simplified Acquisition Threshold and is categorized under NAICS 541890 (Other Services Related to Advertising).
Notice text
Justification to award the purchase order to VILLA MARKET JP COMPANY LIMITED. This purchase order is for American Food and Beverage Promotional Campaign.
Awarded contract 19TH2026P1296 to unknown vendor for unknown amount on 2026-07-15.
Files
| File | Type | Posted |
|---|---|---|
| Single Source Justification_19TH2026P1296.pdf |
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