Branded Merchandise
Closed Pre-Solicitation Posted
A newer solicitation was posted. See the latest solicitation from .
- Solicitation number
- W911SD26QA036
- Agency
- MICC Fort Eustis Mission and Installation Contracting Command, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R499 Support- Professional: Other
- Place of performance
- West Point, New York 10996, United States
- Points of contact
-
- Lakenia M. Brown lakenia.m.brown.civ@army.mil (520) 687-8138
Notice details come from SAM.gov. Updated .
About this opportunity
The U.S. Army Materiel Command Mission and Installation Contracting Command Fort Eustis is seeking branded merchandise services to support the United States Military Academy (USMA) West Point's Directorate of Admissions recruitment and outreach operations. The primary objective is to design, acquire, package, and distribute branded merchandise kits that enhance awareness of West Point and support regional recruitment efforts aligned with the academy's comprehensive marketing plan. Contractors must demonstrate consulting expertise in higher-education admissions merchandise, direct fulfillment capabilities with on-demand shipping, online portal management for ordering, custom branding expertise, personalization capabilities, and quality assurance expertise. The government will evaluate proposals based on the contractor's ability to meet USMA's objectives, optimize return on investment through targeted item selection, maintain product quality and branding integrity, and deliver competitive pricing. This is a Sources Sought Notice issued solely for information and planning purposes; the government will not accept unsolicited proposals or make any commitments based on responses to this notice. The deadline for interested small businesses to submit information is March 3, 2026, and interested parties should monitor the Governmentwide Point of Entry for future solicitation announcements.
This procurement is set aside exclusively for small businesses, with the government encouraging participation from all socioeconomic categories, including 8(a) Business Development Program participants, Small Disadvantage Businesses, Historically Underutilized Business Zone concerns, Service-Disabled Veteran-Owned businesses, and Women-Owned Small Business concerns. The notice does not identify any current contractors or incumbents. The anticipated contract will have a base period of one year from award with two option years, and the government will procure four primary kit types: Campus Tour Packages (1,000-1,500 units annually), Overnight Tour Packages (300-420 units annually), College Fair Kits (50 units annually), and West Point Hosted Admission Event Kits (400 units annually). Contractors must maintain a 95% shipping timeline compliance rate, designate a single project manager as the point of contact, participate in monthly status meetings, and arrange and pay for all shipping via USPS, FedEx, UPS, or other agreed-upon providers. The applicable NAICS code is 541890 (Other Services Related to Advertising) with a size standard of $19 million, and no specific budget range or award value has been disclosed in this sources sought notice.
Notice text
THIS IS A Sources Sought Notice ONLY. The U.S. Government desires to procure Branded Merchandise on a small business set-aside basis, provided 2 or more qualified small businesses respond to this sources sought notice with information sufficient to support a set-aside. Be advised that the U.S. Government will not be able to set aside this requirement if 2 or more small businesses do not respond with information to support the set-aside. We encourage all small businesses, in all socioeconomic categories (including, 8(a) Business Development Program, Small Disadvantage Business, Historically Underutilized Business Zone, Service-Disabled Veteran-Owned, Women-Owned Small Business concerns), to identify their capabilities in meeting the requirement at a fair market price.
This notice is issued solely for information and planning purposes – it does not constitute a Request for Quote (RFQ)/Invitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this sources sought notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future RFQ or IFB or RFP, if any is issued. If a solicitation is released, it will be synopsized on the Governmentwide Point of Entry. It is the responsibility of potential offerors to monitor the Governmentwide Point of Entry for additional information pertaining to this requirement. The anticipated NAICS code(s) is: 541890 – Other Services Related to Advertising, with a size standard of $19 Million.
A need is anticipated for the Branded Merchandise. Attached are the draft Performance Work Statement (PWS), Performance Requirements Summary (PRS) and Technical Exhibits.
In response to this sources sought, please provide:
1. Name of the firm, point of contact, phone number, email address, DUNS number, CAGE code, a statement regarding small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.
2. Identify whether your firm is interested in competing for this requirement as a prime contractor or not. Identify subcontracting, joint ventures or teaming arrangement that will be pursued, if any.
3. Information in sufficient detail regarding previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.
4. Information to help determine if the requirement (item or service) is commercially available, including pricing information, basis for the pricing information (e.g., market pricing, catalog pricing), delivery schedules, customary terms and conditions, warranties, etc.
5. Identify how the Army can best structure these contract requirements to facilitate competition by and among small business concerns.
6. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact Lakenia Brown at lakenia.m.brown.civ@army.mil, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from SAM.GOV. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.
7. Recommendations to improve the approach/specifications/draft PWS/PRS to acquiring the identified items/services.
Attachments
| File | Type | Posted |
|---|---|---|
| 20251218_Performance_Work_Statement.docx | DOCX document |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Branded Merchandise | Solicitation | |
| Branded Merchandise | Pre-Solicitation |
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