Local Digital Presence Optimization

The Washington National Guard is seeking a vendor to implement a comprehensive local search engine optimization (SEO) program designed to enhance the digital footprint of 12 local recruiting offices. The Department of the Army National Guard requires services that improve online discoverability, reputation management, and lead generation capabilities for their recruiting stations. Core requirements include establishing verified Google Business Profiles for all 12 locations, optimizing presence across 70+ online directories, implementing reputation and trust management systems, providing detailed analytics on incoming calls and key performance indicators, conducting personnel training for recruiting staff, and demonstrating expertise in National Guard recruiting with prior military branch experience. The government is currently conducting market research through this sources sought notice to determine vendor availability and capability, with evaluation based on submitted capabilities statements that must include recent and relevant experience addressing the stated requirements. The deadline for responding to this pre-solicitation notice is February 25, 2026.

This opportunity is designated as a Total Small Business set-aside, restricting competition to small business concerns. No information regarding incumbent contractors, specific award values, or budget ranges has been disclosed in the pre-solicitation notice. The contract will consist of two phases: Phase 1 encompasses 30 to 90+ days for setup, audit, and verification activities including a local SEO audit report, Google Business Profile ownership verification, and staff training; Phase 2 consists of five months of active local SEO management with deliverables including call tracking and analytics, listing management, reputation management campaigns, and monthly reporting dashboards. Interested vendors must include their business name, Unique Entity ID (UEI), CAGE Code if applicable, business size type and socio-economic status as registered in the System for Award Management (SAM), and any applicable GSA Schedule or contract numbers in their response.