WA ANG Recruiting Billboard Adv Sole Source Justification
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- W50S9E26PA004
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W50S9E26Pa004 Federal contract award
- Awardee
- Lamar Media Corp.
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Washington 99213, United States
- Points of contact
-
- 194th Contracting Office 194.wg.fal.msc.contracting@us.af.mil
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard awarded a sole-source contract to Lamar Advertising for billboard advertising services in the Spokane, Washington area on May 1, 2026, under contract W50S9E26Pa004.
The justification cites 41 U.S.C. 1901 as implemented in FAR 13.106-1(b)(1), with the rationale that Lamar holds sole control over advertising placement on the specific billboards requested by the recruiting office. Market research identified four other billboard companies operating in the Spokane area, but none control billboards in the high-traffic, high-impression-count locations needed to meet the recruiting requirement. The procurement is structured as a firm fixed-price contract for 8 billboards generating 8.3 million impressions over a 24-week campaign. The contracting activity is the 194 Materiel Support Center, executing the requirement on behalf of the Washington Army National Guard Headquarters Recruiting and Retention office. Funding authority is O&M, Air. The Contracting Officer determined the anticipated cost to be fair and reasonable. Place of performance is the Spokane area.
Notice text
This is a notification of award of a sole source acquisition for advertising on billboards in the Spokane, WA area to Lamar Advertising on their billboards.
Awarded contract W50S9E26Pa004 to unknown vendor for unknown amount on 2026-05-01.
Files
| File | Type | Posted |
|---|---|---|
| I.A.02Limited Competition Justification Lamar signed_Redacted.pdf |
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