Market Research and Public Opinion Services Government Contracts

PSC R422 Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys) Service code

Code facts

Spend category
Professional Services Public Relations and Professional Communications Services
Contract obligations
$226,916,396 In FY2025

PSC codes and definitions come from the GSA PSC Manual and contract spending from SAM.gov/FPDS.

Market summary

Open opportunities
1 23 notices posted in the last 90 days
Contract awards
121 In the last 12 months
Obligated
$202,652,874 In the last 12 months, net of deobligations

Top buying agencies by obligations

Rank Agency Obligated, FY2026–FY2027 Share
1 Department of Health and Human Services $141,207,163
2 Department of Veterans Affairs $11,865,128
3 Department of Agriculture $10,827,093
4 Department of the Army Department of Defense $8,579,504
5 Department of State $5,910,838
6 Office of the Secretary of Defense Department of Defense $3,285,695
7 Government Accountability Office $3,117,829
8 Defense Human Resources Activity Department of Defense $2,758,160
9 Air Force Department of Defense $2,393,300
10 The Institute of Museum and Library Services $2,391,197

Top contractors by obligations

Rank Contractor Obligated, FY2026–FY2027 Share
1 Westat, Inc. $60,954,010
2 National Opinion Research Center $49,288,985
3 Research Triangle Institute $24,676,936
4 Dix-Gra, Inc. $10,748,178
5 The Dcode Group Inc. $6,403,545
6 Blake Willson Group LLC $5,962,985
7 Kynetec USA Inc. $5,235,000
8 LMD Agency, Inc. $4,432,109
9 It Data Consulting LLC $3,285,695
10 Fors Marsh Group LLC $2,836,730

See the full FY2025 ranking of PSC R422 contractors, by parent company.

Open contract opportunities

Notice Posted Due
RFI - Agricultural Pesticide Market Research Pre-Solicitation

Recent contract awards

Award Awarded Obligated
USDA foreign agricultural service/canada, in partnership with public diplomacy (PD), requires a contractor to design… 12314426P0054 · Maren Marcoux Marketing Inc. · Office of Procurement and Property Management $0
R422- support- professional: market research/public opinion agricultural and non-agricultural market research pesticide… 68HERW27P0018 · Kline & Company, Inc. · Environmental Protection Agency $147,000
This is a firm fixed-price task order for non-personal professional support services to provide public comment… 124PSA27F0018 · Ripple Effect Communications, Inc. · Office of the Chief Financial Officer $238,058
FY27 product fulfillment satisfaction survey Q1 - Q4 2031JG27F00010 · Naxion Inc. · United States Mint $183,304
FY27 CSM tracking survey Q1 - Q4 2031JG27F00007 · Naxion Inc. · United States Mint $474,596
Taxpayer customer experience survey 2043FY27F00007 · BLN Fors Marsh JV LLC · Internal Revenue Service $0
The food and nutrition service (FNS) of the united states department of agriculture (USDA) seeks a single qualified… 12319826C5006 · Westat, Inc. · Food and Nutrition Service $589,675
The USDA RD-RBS requires marketing assistance in carrying out its mission, as directed by statute through section… 12RADA26F0010 · Fedwriters, Inc. · Washington Office (RHS) $297,782
SAF/PA - P3 productivity portal (appian licenses) FA701426F0171 · Sabel Systems Technology Solutions, LLC · District Washington (HAF) $1,953,851
Base order - platform for participation of spanish-speaking adults 75N98026P01904 · Cloudresearch LLC · Office of Logisitics and Acquisition Operations (NIH) $23,252

Latest 10 of 121 awarded in the last 12 months listed here. See the rest on GovTribe.

Contract obligations by fiscal year

Fiscal year Obligated
FY2027 To date $10,669,141
FY2026 $192,008,102
FY2025 $226,916,396
FY2024 $275,954,360
FY2023 $244,599,031
Rank NAICS code Obligated, FY2026–FY2027 Share
1 541910 Marketing Research and Public Opinion Polling $122,408,856
2 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services $36,520,420
3 541611 Administrative Management and General Management Consulting Services $15,524,663
4 541990 All Other Professional, Scientific, and Technical Services $8,016,506
5 541720 Research and Development in the Social Sciences and Humanities $4,379,423
6 541612 Human Resources Consulting Services $4,326,476
7 541512 Computer Systems Design Services $3,280,420
8 519290 Web Search Portals and All Other Information Services $2,020,543
9 511210 Software Publishers $2,005,134
10 541511 Custom Computer Programming Services $982,667

Contract obligations by state

Rank Place of performance Obligated, last 12 months Share
1 Maryland $65,630,384
2 Illinois $47,385,151
3 North Carolina $24,676,936
4 Virginia $22,690,821
5 District of Columbia $19,577,849
6 Georgia $10,424,136
7 Texas $2,064,059
8 Puerto Rico $1,591,402
9 Florida $1,438,592
10 Pennsylvania $1,432,982
11 Missouri $913,342
12 New York $635,560
13 Michigan $504,069
14 California $379,580
15 New Jersey $351,647
16 Oregon $250,000
17 Oklahoma $247,000
18 Colorado $218,747
19 Utah $137,885
20 Washington $137,473
21 Rhode Island $136,434
22 Connecticut $116,659
23 Massachusetts $98,184
24 Indiana $66,820
25 Arizona $41,250
26 Vermont $25,000
Show all 26

Shares are of everything obligated under PSC R422 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.

Quick answers

What is PSC R422?

PSC R422 is Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys), a service code in PSC R, Support Services (Professional, Administrative, Management).

How many government contracts for market research and public opinion services are there?

1 contract opportunity under PSC R422 is open now, and 23 notices were posted in the last 90 days. Federal agencies awarded 121 contracts under PSC R422 in the last 12 months, obligating $202,652,874.

How much do federal agencies spend under PSC R422?

Federal contracts under PSC R422 obligated $226,916,396 in fiscal year 2025 and $950,147,031 in fiscal years 2023 through 2027.

Who are the largest contractors under PSC R422?

The contractors with the most obligated under PSC R422 in fiscal years 2026 and 2027 are Westat, Inc. ($60,954,010); National Opinion Research Center ($49,288,985); and Research Triangle Institute ($24,676,936).

Which agencies buy the most under PSC R422?

The agencies that obligated the most under PSC R422 in fiscal years 2026 and 2027 are Department of Health and Human Services ($141,207,163), Department of Veterans Affairs ($11,865,128) and Department of Agriculture ($10,827,093).

Which NAICS codes are used with PSC R422?

The NAICS codes with the most obligated under PSC R422 in fiscal years 2026 and 2027 are 541910 Marketing Research and Public Opinion Polling; 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services; and 541611 Administrative Management and General Management Consulting Services.

Where is the work under PSC R422 performed?

By place of performance, the states with the most contract obligations under PSC R422 over the last 12 months are Maryland ($65,630,384), Illinois ($47,385,151) and North Carolina ($24,676,936).

What is the latest open contract opportunity under PSC R422?

The latest open contract opportunity under PSC R422 is RFI - Agricultural Pesticide Market Research, pre-solicitation, posted November 6, 2026.

On GovTribe

See everything under PSC R422

  • Federal contract opportunities, awards and IDVs under this code
  • Funding analysis by contractor, agency and set-aside
  • Contacts who buy under this code
  • Ask GovTribe AI about this code
Try for free Login