PSC R422: Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
Service code
Code facts
- Spend category
- Professional Services Public Relations and Professional Communications Services
- Part of
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-
R
- R4
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R
- Contract awards
- 113 In the last 12 months
- Contract obligations
- $226,916,396 In FY2025
PSC codes and definitions come from the GSA PSC Manual and contract spending from SAM.gov/FPDS.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $187,786,808 |
| FY2025 | $226,916,396 |
| FY2024 | $275,954,360 |
| FY2023 | $244,599,031 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Westat, Inc. | $60,954,010 | |
| 2 | National Opinion Research Center | $49,291,556 | |
| 3 | Research Triangle Institute | $12,208,362 | |
| 4 | Dix-Gra, Inc. | $10,748,178 | |
| 5 | Blake Willson Group LLC | $5,962,985 | |
| 6 | L&M Policy Research, LLC | $5,713,656 | |
| 7 | Kynetec USA Inc. | $5,235,000 | |
| 8 | LMD Agency, Inc. | $4,432,109 | |
| 9 | The Dcode Group Inc. | $4,318,801 | |
| 10 | It Data Consulting LLC | $3,285,695 |
See the full FY2025 ranking of PSC R422 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $131,622,696 | |
| 2 | Department of Veterans Affairs | $11,865,128 | |
| 3 | Department of Agriculture | $11,202,542 | |
| 4 | Department of the Army | $6,494,759 | |
| 5 | Department of State | $5,345,088 | |
| 6 | Office of the Secretary of Defense | $3,285,695 | |
| 7 | Defense Human Resources Activity | $2,758,160 | |
| 8 | The Institute of Museum and Library Services | $2,391,197 | |
| 9 | Government Accountability Office | $2,276,421 | |
| 10 | Department of the Navy | $1,603,981 |
Top NAICS codes by obligations
| Rank | NAICS code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | 541910 Marketing Research and Public Opinion Polling | $122,986,785 | |
| 2 | 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services | $24,051,846 | |
| 3 | 541611 Administrative Management and General Management Consulting Services | $15,286,605 | |
| 4 | 541990 All Other Professional, Scientific, and Technical Services | $5,931,761 | |
| 5 | 541720 Research and Development in the Social Sciences and Humanities | $4,379,423 | |
| 6 | 541612 Human Resources Consulting Services | $4,326,476 | |
| 7 | 541512 Computer Systems Design Services | $3,280,420 | |
| 8 | 519290 Web Search Portals and All Other Information Services | $1,668,045 | |
| 9 | 511210 Software Publishers | $1,516,671 | |
| 10 | 541511 Custom Computer Programming Services | $1,169,412 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | Maryland | $67,964,359 | |
| 2 | Illinois | $47,387,722 | |
| 3 | Virginia | $23,233,349 | |
| 4 | District of Columbia | $15,928,400 | |
| 5 | North Carolina | $12,208,362 | |
| 6 | Georgia | $10,424,325 | |
| 7 | Puerto Rico | $1,591,402 | |
| 8 | Texas | $1,528,304 | |
| 9 | Florida | $1,438,592 | |
| 10 | Missouri | $913,342 | |
| 11 | Pennsylvania | $775,082 | |
| 12 | New York | $635,560 | |
| 13 | California | $379,580 | |
| 14 | Michigan | $310,387 | |
| 15 | Oregon | $250,000 | |
| 16 | Oklahoma | $247,000 | |
| 17 | Colorado | $218,747 | |
| 18 | Utah | $137,885 | |
| 19 | Washington | $137,473 | |
| 20 | Rhode Island | $136,434 | |
| 21 | New Jersey | $116,811 | |
| 22 | Connecticut | $116,659 | |
| 23 | Massachusetts | $98,184 | |
| 24 | Indiana | $66,820 | |
| 25 | Arizona | $41,250 | |
| 26 | Vermont | $25,000 |
Show all 26
Shares are of everything obligated under PSC R422 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 446 listed here. See the rest on GovTribe.
Quick answers
What is PSC R422?
PSC R422 is Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys), a service code in PSC R, Support Services (Professional, Administrative, Management).
How much do federal agencies spend under PSC R422?
Federal contracts under PSC R422 obligated $226,916,396 in fiscal year 2025 and $935,256,595 in fiscal years 2023 through 2027.
Who are the largest contractors under PSC R422?
The contractors with the most obligated under PSC R422 in fiscal years 2026 and 2027 are Westat, Inc. ($60,954,010); National Opinion Research Center ($49,291,556); and Research Triangle Institute ($12,208,362).
Which agencies buy the most under PSC R422?
The agencies that obligated the most under PSC R422 in fiscal years 2026 and 2027 are Department of Health and Human Services ($131,622,696), Department of Veterans Affairs ($11,865,128) and Department of Agriculture ($11,202,542).
Which NAICS codes are used with PSC R422?
The NAICS codes with the most obligated under PSC R422 in fiscal years 2026 and 2027 are 541910 Marketing Research and Public Opinion Polling; 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services; and 541611 Administrative Management and General Management Consulting Services.
Where is the work under PSC R422 performed?
By place of performance, the states with the most contract obligations under PSC R422 over the last 12 months are Maryland ($67,964,359), Illinois ($47,387,722) and Virginia ($23,233,349).
What is the latest contract opportunity under PSC R422?
The latest contract opportunity under PSC R422 is US Space Economy Study, solicitation from National Oceanic and Atmospheric Administration, posted October 9, 2026.
On GovTribe
See everything under PSC R422
- Federal contract opportunities, awards and IDVs under this code
- Funding analysis by contractor, agency and set-aside
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