UConn Athletics Marketing
Award Notice Posted
- Solicitation number
- W50SC2-26-P-A003
- Agency
-
Army National Guard
Department of the Army, Department of Defense
- Awarded
- to Learfield Communications, LLC
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- W50SC2-26-P-A003 Federal contract award
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- East Granby, Connecticut 06026, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army National Guard's Connecticut Purchasing and Contracting office awarded a sole-source, firm-fixed-price contract valued at $50,000 to Learfield Communications LLC on July 10, 2026, for UConn Athletics Marketing to support the Connecticut Air National Guard Recruiting and Retention program.
The award was made under Simplified Acquisition Procedures per FAR 13.106-1(b)(1)(i). Learfield Communications was determined the only known source capable of satisfying the requirement because it holds the sole right to advertise for UConn sporting events and operates the digital platform through which such advertising occurs. Contract number is W50SC2-26-P-A003.
Notice text
USPFO CT Purchasing and Contracting awarded a sole-source, Firm-Fixed-Price (FFP) contract using Simplified Acquisition Procedures (SAP) in accordance with FAR 13.106-1(b)(1)(i).
The requirement was for UConn Athletics Marketing to support the CT Air National Guard Recruiting and Retention program.
Learfield Communications LLC is the only known source capable of satisfying this requirement because they have the sole right to advertise for UConn sporting events and through their digital platform.
Awarded contract W50SC2-26-P-A003 to LEARFIELD COMMUNICATIONS, LLC for 50000.00 on 2026-07-10.
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