Auto-Rikshaw Advertising Campaign

The Department of State's American Embassy in New Delhi is soliciting competitive quotations for an auto-rickshaw advertising campaign to commemorate the 250th anniversary of U.S. independence (Freedom 250). The contractor must design, print, and install high-quality weather-resistant advertisements on the back panels of 8,000 auto-rickshaws operating throughout Delhi and the National Capital Region. Key requirements include obtaining all necessary regulatory approvals from auto-rickshaw drivers, auto unions, municipal authorities, and traffic police; producing materials using solvent-printed rexine or flex; and delivering comprehensive installation documentation with photographic evidence and geo-tagged verification where feasible. Award will be made to the lowest-priced, technically acceptable, responsible quoter based on initial proposals without discussions, unless competitive range discussions are deemed necessary. The solicitation closes April 21, 2026, with bids required via email to newdelhibids@state.gov by the full business day in India Standard Time, and prospective bidders must submit technical questions or requests for clarification by April 15, 2026, to mehtan@state.gov and sharmac@state.gov.

This solicitation carries no set-aside designation and has an anticipated contract value of $55,000 under a firm fixed-price arrangement with no advance payments permitted. Qualified contractors must demonstrate a minimum of five years of documented experience executing auto-rickshaw advertising campaigns in Delhi and the National Capital Region, proven capability managing large-scale transit advertising projects, access to high-quality printing resources, and established networks with auto drivers and unions. Payment will be made incrementally upon completion of each 2,000-vehicle lot with installation proof, with final payment due within 30 days following Contracting Officer verification and acceptance of installation reports. The contractor must complete initial production within 5–6 working days, commence installation within 7–8 working days, and achieve full deployment across all 8,000 vehicles within 30–45 days from purchase order issuance. The place of performance is New Delhi, Delhi, India, and offerors must provide SAM registration proof, GST certification, and past performance documentation with client references as part of their bid submission.