Auto-Rikshaw Advertising Campaign
Closed Special Notice Posted
- Solicitation number
- 191N6526Q0035-A001
- Agency
-
Department of State
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 54189 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Delhi 11002 India
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of State, through the American Embassy in New Delhi, has issued Special Notice 191N6526Q0035 for an Auto-Rickshaw Advertising Campaign supporting the Freedom 250 initiative commemorating the 250th anniversary of U.S. independence. This solicitation seeks qualified contractors to design, print, and install advertisements on approximately 8,000 auto-rickshaws operating in Delhi and the National Capital Region. The opportunity is classified under NAICS code 54189 (Other Services Related to Advertising) and PSC code R701 (Support-Management: Advertising). Bids must be submitted via email to newdelhibids@state.gov by April 21, 2026, at 5:00 PM India Standard Time, with the specified subject line. Amendment 001 was issued on April 17, 2026, providing revised design materials, sample visuals, and clarifications through a Questions and Answers document to assist prospective bidders.
The primary objective is to execute a three-month advertising campaign running from May 1 through July 31, 2026, featuring advertisements on auto-rickshaw back panels using weather-resistant materials and professional installation. Contractors must complete production within 5-6 working days and installation within 7-8 working days following contract award, with full deployment required within 45 days. Key requirements include obtaining all necessary regulatory approvals from municipal authorities, traffic police, auto unions, and drivers; submitting thumbnail and geo-tagged photographs with vehicle registration details; and delivering a completion report confirming 100% installation. The anticipated contract value is approximately $55,000, with payment structured as partial payments upon completion of 2,000-unit installation milestones and final payment within 30 days of invoice submission. Eligible contractors must demonstrate at least five years of documented experience in auto-rickshaw advertising campaigns in Delhi/NCR, possess proven large-scale transit advertising capabilities, maintain established relationships with printing vendors and auto driver networks, and hold GST registration in India.
Notice text
Hello Prospective Bidders,
We thank you for the submission of your questions to get the more clarification on the subject requirement.
We compiled all the received questions in one file and after carefully reviewing your question, our internal customer provided best possible answers to each question. Please find attached the file titled "QA sheet-Question & Answer”, question highlighted in RED and answer highlighted in GREEN text for your ready reference and necessary action.
Note: Please find attached revised designs for “Auto Advertising Campaign for Freedom 250” for your ready reference,
We hope provided answers will help you to have comprehensive understanding of the requirement and allow you to submit proposal competitive and accurately.
Bid Submission:
- Closing Date of Bid Submission Deadline: April 21, 2026, full day (Local India Time), which means all bids must be received by this deadline. No bid will be accepted after crossing the deadline.
- Submission Method: Please submit your bid thru email at newdelhibids@state.gov. Bid submitted any other email Id shall not be considered for evaluation. Read the Solicitation for complete details.
- Subject Line: “Solicitation-191N6526Q0035 for Auto Rikshaw Advertising Campaign”.
- Important Note: Do not submit bid via courier or by hand. Bid received at any other address or after the deadline shall be rejected and dealt with in accordance with FAR provision 52.215-1
Files
| File | Type | Posted |
|---|---|---|
| Autorickshaw delhi size with measurement in Inches.pdf | ||
| SF30 Cover Page.pdf | ||
| tuk tuk final-Statue of Liberty.jpg | JPG image | |
| tuk tuk final-two.jpg | JPG image | |
| Updated 191N6526Q0035-Auto Rikshaw Advertising Campaign (002).pdf | ||
| QA sheet -Questions and Answers.xlsx | XLSX spreadsheet |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Special Notice | |
| Auto-Rikshaw Advertising Campaign | Solicitation |
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