Top 100 Contractors in NAICS 54181: Advertising Agencies, Jul 2025–Jun 2026

Parent companies by net contract obligations Jul 1, 2025 – Jun 30, 2026 Code page on GovTribe

The top 10 won 86% of NAICS 54181 contract dollars from July 2025 through June 2026

Ranking facts

Contract obligations
$1,144,608,838 Net of deobligations, by contracts coded NAICS 54181 or a code under it
Contractors
113 Parent companies with an obligation
Largest contractor
DDB Chicago Inc. $392 million, 32.1% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $392,097,224
Rank history: not on the FY2021 list, #11 in FY2022, not on the FY2023 list, #3 in FY2024 and #1 in FY2025; unchanged since Jul 2024–Jun 2025.
2 $133,642,390
Rank history: not on the FY2021–FY2023 lists, #5 in FY2024 and #8 in FY2025; up 4 since Jul 2024–Jun 2025.
3
Salmon Group Inc Through Young & Rubicam LLC
$130,197,533
Rank history: not on the FY2021–FY2022 lists, #3 in FY2023, #4 in FY2024 and #4 in FY2025; unchanged since Jul 2024–Jun 2025.
4 $127,953,182
Rank history: not on the FY2021–FY2023 lists, #10 in FY2024 and #3 in FY2025; down 2 since Jul 2024–Jun 2025.
5
Omnicom Group Inc. Through Gsd&M LLC
$101,259,534
Rank history: #1 in FY2021, #1 in FY2022, #1 in FY2023, #2 in FY2024 and #2 in FY2025; down 1 since Jul 2024–Jun 2025.
6
The Interpublic Group of Companies Inc Through Mullenlowe US Inc.
$57,305,804
Rank history: #2 in FY2021, #2 in FY2022, #2 in FY2023, #1 in FY2024 and #6 in FY2025; up 3 since Jul 2024–Jun 2025.
7 $40,480,598
Rank history: #5 in FY2021, #6 in FY2022, #7 in FY2023, #6 in FY2024 and #5 in FY2025; down 2 since Jul 2024–Jun 2025.
8
Plowshare Group Inc
$39,000,000
Rank history: #4 in FY2021, #5 in FY2022, #6 in FY2023, #8 in FY2024 and #9 in FY2025; unchanged since Jul 2024–Jun 2025.
9 $19,811,514
Rank history: #7 in FY2021, #7 in FY2022, #10 in FY2023, #15 in FY2024 and #12 in FY2025; up 1 since Jul 2024–Jun 2025.
10 $14,381,282
Rank history: #14 in FY2021, #12 in FY2022, #11 in FY2023, #16 in FY2024 and #14 in FY2025; up 7 since Jul 2024–Jun 2025.
11 $13,363,371
Rank history: #21 in FY2021, #18 in FY2022, #18 in FY2023, #24 in FY2024 and #13 in FY2025; up 5 since Jul 2024–Jun 2025.
12 $12,007,862
Rank history: #12 in FY2021, #13 in FY2022, #13 in FY2023, #17 in FY2024 and #16 in FY2025; up 7 since Jul 2024–Jun 2025.
13 $11,557,794
Rank history: #11 in FY2021, #14 in FY2022, #12 in FY2023, #18 in FY2024 and #19 in FY2025; up 5 since Jul 2024–Jun 2025.
14 $9,485,340
Rank history: not on the FY2021–FY2024 lists and #11 in FY2025; unchanged since Jul 2024–Jun 2025.
15 $9,117,197
Rank history: #6 in FY2021, #4 in FY2022, #9 in FY2023, #12 in FY2024 and #17 in FY2025; down 3 since Jul 2024–Jun 2025.
16 $6,594,663
Rank history: #18 in FY2021, not on the FY2022 list, #17 in FY2023, #22 in FY2024 and #18 in FY2025; up 16 since Jul 2024–Jun 2025.
17 $6,485,161
Rank history: not on the FY2021–FY2024 lists and #15 in FY2025; up 5 since Jul 2024–Jun 2025.
18 $5,114,387
Rank history: #43 in FY2021, #39 in FY2022, #30 in FY2023, #20 in FY2024 and #20 in FY2025; up 2 since Jul 2024–Jun 2025.
19 $4,814,149
Rank history: #19 in FY2021, not on the FY2022–FY2023 lists, #7 in FY2024 and #7 in FY2025; down 12 since Jul 2024–Jun 2025.
20 $2,893,029
Rank history: #51 in FY2021, #48 in FY2022, not on the FY2023 list, #33 in FY2024 and #27 in FY2025; up 13 since Jul 2024–Jun 2025.
21 $2,509,499
Rank history: #33 in FY2021, #20 in FY2022, #23 in FY2023, #28 in FY2024 and #31 in FY2025; up 7 since Jul 2024–Jun 2025.
22 $2,496,127
Rank history: #16 in FY2021, #19 in FY2022, #24 in FY2023, #27 in FY2024 and #23 in FY2025; up 2 since Jul 2024–Jun 2025.
23 $2,428,012
Rank history: #20 in FY2021, #22 in FY2022, #26 in FY2023, #30 in FY2024 and #24 in FY2025; up 6 since Jul 2024–Jun 2025.
24 $1,865,000
Rank history: not on the FY2021–FY2023 lists, #14 in FY2024 and #25 in FY2025; down 9 since Jul 2024–Jun 2025.
25 $1,827,701
Rank history: #38 in FY2021, #17 in FY2022, #19 in FY2023, #29 in FY2024 and #26 in FY2025; up 5 since Jul 2024–Jun 2025.
26 $1,477,312
Rank history: not on the FY2021–FY2023 lists, #39 in FY2024 and #39 in FY2025; up 11 since Jul 2024–Jun 2025.
27 $1,320,935
Rank history: #67 in FY2021, #59 in FY2022, #62 in FY2023, #52 in FY2024 and #30 in FY2025; up 24 since Jul 2024–Jun 2025.
28 $1,192,000
Rank history: not on the FY2021–FY2023 lists, #78 in FY2024 and #28 in FY2025; up 44 since Jul 2024–Jun 2025.
29 $1,143,125
Rank history: #26 in FY2021, not on the FY2022–FY2023 lists, #34 in FY2024 and #29 in FY2025; up 6 since Jul 2024–Jun 2025.
30
Concepts Inc.
$957,417
Rank history: not on the FY2021–FY2022 lists, #16 in FY2023, #23 in FY2024 and #22 in FY2025; down 3 since Jul 2024–Jun 2025.
31 $831,478
Rank history: #35 in FY2021, #36 in FY2022, #28 in FY2023, #38 in FY2024 and #44 in FY2025; up 10 since Jul 2024–Jun 2025.
32 $750,666
Rank history: not on the FY2021–FY2024 lists and #34 in FY2025; new, not ranked in Jul 2024–Jun 2025.
33 $696,000
Rank history: not on the FY2021–FY2022 lists, #61 in FY2023, #79 in FY2024 and #52 in FY2025; up 31 since Jul 2024–Jun 2025.
34 $650,856
Rank history: #32 in FY2021, #38 in FY2022, #40 in FY2023, #41 in FY2024 and #45 in FY2025; up 14 since Jul 2024–Jun 2025.
35 $577,843
Rank history: #28 in FY2021, #24 in FY2022, #21 in FY2023, #19 in FY2024 and not on the FY2025 list; down 1 since Jul 2024–Jun 2025.
36 $517,229
Rank history: not on the FY2021–FY2023 lists, #55 in FY2024 and #36 in FY2025; up 14 since Jul 2024–Jun 2025.
37 $509,614
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
38 $475,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
39 $441,906
Rank history: not on the FY2021–FY2023 lists, #48 in FY2024 and #37 in FY2025; up 6 since Jul 2024–Jun 2025.
40 $424,360
Rank history: not on the FY2021–FY2022 lists, #43 in FY2023, #49 in FY2024 and #38 in FY2025; up 6 since Jul 2024–Jun 2025.
41 $356,503
Rank history: not on the FY2021–FY2024 lists and #40 in FY2025; new, not ranked in Jul 2024–Jun 2025.
42 $325,425
Rank history: not on the FY2021 list, #21 in FY2022, #27 in FY2023, #26 in FY2024 and #42 in FY2025; down 17 since Jul 2024–Jun 2025.
43 $278,646
Rank history: not on the FY2021–FY2022 lists, #53 in FY2023, #45 in FY2024 and #46 in FY2025; up 9 since Jul 2024–Jun 2025.
44 $275,677
Rank history: not on the FY2021–FY2023 lists, #56 in FY2024 and #47 in FY2025; up 9 since Jul 2024–Jun 2025.
45 $249,000
Rank history: not on the FY2021–FY2022 lists, #54 in FY2023, #58 in FY2024 and #49 in FY2025; up 10 since Jul 2024–Jun 2025.
46 $248,500
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
47
ROO Hockey LLC
$245,000
Rank history: not on the FY2021–FY2024 lists and #50 in FY2025; new, not ranked in Jul 2024–Jun 2025.
48 $233,504
Rank history: not on the FY2021–FY2024 lists and #51 in FY2025; new, not ranked in Jul 2024–Jun 2025.
49
Clear Channel Outdoor LLC
$219,501
Rank history: not on the FY2021–FY2023 lists, #61 in FY2024 and #41 in FY2025; up 8 since Jul 2024–Jun 2025.
50 $212,400
Rank history: not on the FY2021–FY2024 lists and #48 in FY2025; up 41 since Jul 2024–Jun 2025.
51 $191,990
Rank history: not on the FY2021–FY2024 lists and #54 in FY2025; new, not ranked in Jul 2024–Jun 2025.
52 $174,761
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
53 $168,826
Rank history: not on the FY2021–FY2024 lists and #57 in FY2025; up 10 since Jul 2024–Jun 2025.
54 $162,240
Rank history: not on the FY2021–FY2023 lists, #64 in FY2024 and #58 in FY2025; up 11 since Jul 2024–Jun 2025.
55 $158,000
Rank history: not on the FY2021–FY2023 lists, #59 in FY2024 and #59 in FY2025; up 1 since Jul 2024–Jun 2025.
56 $157,920
Rank history: not on the FY2021–FY2022 lists, #99 in FY2023, not on the FY2024 list and #60 in FY2025; new, not ranked in Jul 2024–Jun 2025.
57 $140,000
Rank history: #74 in FY2021, not on the FY2022–FY2024 lists and #62 in FY2025; new, not ranked in Jul 2024–Jun 2025.
58 $132,915
Rank history: #50 in FY2021, #42 in FY2022, #31 in FY2023, #44 in FY2024 and #84 in FY2025; unchanged since Jul 2024–Jun 2025.
59
Shield Analysis Technology LLC
$125,885
Rank history: not on the FY2021 list, #31 in FY2022, #35 in FY2023, #35 in FY2024 and #32 in FY2025; down 23 since Jul 2024–Jun 2025.
60 $123,360
Rank history: not on the FY2021–FY2023 lists, #67 in FY2024 and #63 in FY2025; up 8 since Jul 2024–Jun 2025.
61 $120,118
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
62 $118,080
Rank history: not on the FY2021–FY2023 lists, #91 in FY2024 and #74 in FY2025; up 21 since Jul 2024–Jun 2025.
63 $110,000
Rank history: not on the FY2021–FY2024 lists and #53 in FY2025; down 3 since Jul 2024–Jun 2025.
64 $104,758
Rank history: #78 in FY2021, #34 in FY2022, #36 in FY2023, #36 in FY2024 and #68 in FY2025; down 25 since Jul 2024–Jun 2025.
65 $89,600
Rank history: not on the FY2021–FY2024 lists and #70 in FY2025; new, not ranked in Jul 2024–Jun 2025.
66 $81,600
Rank history: not on the FY2021–FY2024 lists and #71 in FY2025; new, not ranked in Jul 2024–Jun 2025.
67 $81,200
Rank history: not on the FY2021–FY2024 lists and #64 in FY2025; up 69 since Jul 2024–Jun 2025.
68 $76,938
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
69 $67,068
Rank history: not on the FY2021 list, #51 in FY2022, #71 in FY2023, #86 in FY2024 and #72 in FY2025; up 13 since Jul 2024–Jun 2025.
70 $65,000
Rank history: not on the FY2021–FY2024 lists and #92 in FY2025; up 33 since Jul 2024–Jun 2025.
71 $62,469
Rank history: #9 in FY2021, #10 in FY2022, #8 in FY2023, #11 in FY2024 and #21 in FY2025; down 45 since Jul 2024–Jun 2025.
72 $60,582
Rank history: not on the FY2021–FY2024 lists and #90 in FY2025; up 27 since Jul 2024–Jun 2025.
73 $50,000
Rank history: not on the FY2021–FY2023 lists, #93 in FY2024 and #78 in FY2025; up 12 since Jul 2024–Jun 2025.
74 $50,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
75 $47,850
Rank history: #39 in FY2021, not on the FY2022–FY2024 lists and #67 in FY2025; down 4 since Jul 2024–Jun 2025.
76 $47,250
Rank history: not on the FY2021–FY2024 lists and #80 in FY2025; new, not ranked in Jul 2024–Jun 2025.
77 $45,650
Rank history: #68 in FY2021, not on the FY2022–FY2023 lists, #96 in FY2024 and #81 in FY2025; up 10 since Jul 2024–Jun 2025.
78 $45,000
Rank history: not on the FY2021–FY2023 lists, #99 in FY2024 and #95 in FY2025; up 17 since Jul 2024–Jun 2025.
79
Diversity Marketing and Communications LLC
$38,732
Rank history: not on the FY2021–FY2023 lists, #85 in FY2024 and #33 in FY2025; down 39 since Jul 2024–Jun 2025.
80 $38,691
Rank history: not on the FY2021–FY2024 lists and #83 in FY2025; new, not ranked in Jul 2024–Jun 2025.
81 $35,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
83 $30,115
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
84 $30,000
Rank history: not on the FY2021–FY2023 lists, #89 in FY2024 and #88 in FY2025; up 14 since Jul 2024–Jun 2025.
85 $30,000
Rank history: not on the FY2021–FY2024 lists and #89 in FY2025; up 12 since Jul 2024–Jun 2025.
86 $25,000
Rank history: not on the FY2021–FY2024 lists and #91 in FY2025; up 16 since Jul 2024–Jun 2025.
87
Minnesota Medical Association
$21,400
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
88 $21,000
Rank history: not on the FY2021–FY2024 lists and #94 in FY2025; up 18 since Jul 2024–Jun 2025.
89
Frontier Conference
$20,000
Rank history: not on the FY2021–FY2024 lists and #96 in FY2025; new, not ranked in Jul 2024–Jun 2025.
90 $17,950
Rank history: #41 in FY2021, #50 in FY2022, #51 in FY2023, #66 in FY2024 and not on the FY2025 list; new, not ranked in Jul 2024–Jun 2025.
91 $15,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
92 $13,140
Rank history: not on the FY2021–FY2025 lists; up 27 since Jul 2024–Jun 2025.
93 $12,500
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
94 $11,970
Rank history: not on the FY2021–FY2022 lists, #100 in FY2023 and not on the FY2024–FY2025 lists; up 32 since Jul 2024–Jun 2025.
95 $11,175
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
96 $10,575
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
97 $9,500
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
98 $9,148
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
99 $9,100
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
100 $8,000
Rank history: #60 in FY2021, not on the FY2022 list, #83 in FY2023, #72 in FY2024 and #100 in FY2025; down 16 since Jul 2024–Jun 2025.
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100 of 113 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 54181

Code Net obligations Largest contractor
541810 Advertising Agencies $1,144,608,838 DDB Chicago Inc.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $1.22 billion obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Period: the trailing 12 months end with the last month that ended at least 90 days ago, because the Department of Defense reports its contract actions to FPDS about 90 days late. The list is rebuilt each night.
  • Rank changes compare with Jul 2024–Jun 2025. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 54181 contractors in Jul 2025–Jun 2026?

1. DDB Chicago Inc. ($392M), 2. True North Communications Inc. ($134M), 3. Salmon Group Inc ($130M), 4. Wunderman Thompson LLC ($128M), 5. Omnicom Group Inc. ($101M), 6. The Interpublic Group of Companies Inc ($57.3M), 7. Stratacomm, LLC ($40.5M), 8. Plowshare Group Inc ($39M), 9. LMD Agency, Inc. ($19.8M), 10. The Advertising Council Inc. ($14.4M).

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