Van Wagner Sports & Entertainment LLC
New York, NY Doing business as Van Wagner Sports & Entertainment, LLC Van Wagner Sports & Entertainment, LLC Part of Van Wagner Group, LLC
- UEI
- GKNHPV85BG33
- CAGE
- 7SJZ9
- Primary NAICS
- 541613 Marketing Consulting Services
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
- Corporate family
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Van Wagner Group, LLC
Parent
CDLEZRVCMGJ5
- Van Wagner Sports & Entertainment LLC GKNHPV85BG33
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Van Wagner Group, LLC
Parent
CDLEZRVCMGJ5
- SAM.gov registration date
- Physical address
- 800 3rd Ave floor 28, New York, NY 10022, USA
- Website
- vanwagner.com
- Employees
- 251-1K
- Estimated annual revenue
- $50M-$100M
- Industry
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- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Booth space is being procured at the central intercollegiate athletic association (ciaa) fan fest 2026. | MICC Fort Knox | $0 | |
| Period of performance is 26 february 2025 - 01 march 2025. The required booth space will be provided at the 2025 ciaa… | MICC Fort Knox | $0 | |
| Ciaa conference sponsorship | Shared Services Center | $50,000 | |
| Sponsorship | Headquarters Division | $20,000 | |
| VRS college athletic advertising van wagner | Peace Corps | $113,000 |
About Van Wagner Sports & Entertainment LLC
Van Wagner Sports & Entertainment LLC, a subsidiary of Van Wagner Group LLC based in New York, delivers sports sponsorship, event marketing, and venue booth-space procurement services to federal agencies as a prime contractor on 92% of recent awards, competing full-and-open without set-aside designation across its portfolio. The company is organized as a for-profit partnership or limited liability partnership and operates primarily under NAICS 541613 (Marketing Consulting Services) with secondary activity in convention and trade-show organizing and advertising services.
Van Wagner's federal customer base spans twelve agencies, with concentration in military recruitment and workforce development programs. The Department of the Army (combined Office of the Secretary and service components) anchors the portfolio with nine awards totaling $601 thousand in combined potential value, followed by the Peace Corps with two awards valued at $449 thousand. NASA's Shared Services Center, the Department of Transportation, and the Department of Homeland Security's Transportation Security Administration round out the active set. The top five customer agencies by potential value account for 86% of the $1.4 million combined potential value across all awards.
Van Wagner's work centers on CIAA Conference sponsorships, booth space at university athletic events, and sports-marketing advertising placements designed to support federal agency recruitment and outreach missions. Representative prime work includes a $349 thousand sole-source purchase order from the Peace Corps (September 2024 through June 2027) for college athletic advertising; a $150 thousand total small-business set-aside purchase order from the Army for KSU sports marketing (May 2024 through June 2028); a $100 thousand purchase order from the Army for Georgia Army National Guard advertising at Georgia State University Athletics (May 2024 through June 2029); and $70–$75 thousand purchase orders from the Army and Department of Defense for booth space at the CIAA Tournament Fan Fest in Baltimore (February 2025 and February 2026). NASA engaged Van Wagner under a $50 thousand sole-source contract (February–March 2025) for CIAA Conference sponsorship framed as outreach to underrepresented K-12 students and minority-serving institutions.
Activity grew from six awards in 2022 to nine in 2024, with two awards valued at $499 thousand scheduled for ultimate completion inside the next twenty-four months, presenting recompete exposure. Van Wagner operates across two named parent vehicles: two task orders sit under the Human Capital and Training Solutions contract vehicle. The company also operates as a named subcontractor to Deloitte Consulting LLP on Human Capital Operational Support (HCOS) Services, with sub-task modifications totaling $1.8 million added in August 2024 and $2.3 million in March 2024 — though this sub work falls outside the prime contract awards that dominate the portfolio and represents a secondary revenue stream. SCI data shows minimal federal service-contract invoicing in the dataset (0.2 FTEs in FY2024 on one sub record), indicating Van Wagner's federal footprint is concentrated in purchase orders and event-sponsorship contracts rather than labor-intensive service-delivery arrangements. The company does not sit on government-wide acquisition contracts or schedule vehicles that would expose it to broad federal task-order competition.
Quick answers
What is Van Wagner Sports & Entertainment LLC's UEI?
Van Wagner Sports & Entertainment LLC's Unique Entity ID (UEI) in SAM.gov is GKNHPV85BG33.
What is Van Wagner Sports & Entertainment LLC's CAGE code?
Van Wagner Sports & Entertainment LLC's CAGE code is 7SJZ9.
What is Van Wagner Sports & Entertainment LLC's primary NAICS code?
Van Wagner Sports & Entertainment LLC's primary NAICS code is 541613 (Marketing Consulting Services).
Where is Van Wagner Sports & Entertainment LLC located?
Van Wagner Sports & Entertainment LLC's physical address in SAM.gov is 800 3rd Ave floor 28, New York, NY 10022, USA.
Is Van Wagner Sports & Entertainment LLC registered in SAM.gov?
Yes. Van Wagner Sports & Entertainment LLC's SAM.gov registration is active through August 4, 2027.
Who is Van Wagner Sports & Entertainment LLC's parent company?
Van Wagner Sports & Entertainment LLC is part of Van Wagner Group, LLC.
What is Van Wagner Sports & Entertainment LLC's most recent federal award?
Van Wagner Sports & Entertainment LLC's most recent federal contract award is Booth space is being procured at the central intercollegiate athletic association (ciaa) fan fest 2026 (W9124D26PA023), from MICC Fort Knox, on February 26, 2026.
On GovTribe
See Van Wagner Sports & Entertainment LLC's full federal record
- Federal contract awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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