Indiana Hockey Club, LLC
Doing business as Indy Fuel
- UEI
- MZD7WWQKCG28
- CAGE
- 96RN7
- Primary NAICS
- 711211 Sports Teams and Clubs
- SAM.gov registration
- Expired
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- SAM.gov registration date
- Website
- indyfuelhockey.com
- Founded
- 2014
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Media
- Movies & Entertainment
- SIC code
- 79 Amusement & Recreation Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $0 |
| FY2025 | $68,500 |
| FY2024 | $80,500 |
| FY2023 | $40,500 |
Contract awards
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Kroenke Sports & Entertainment, LLC | Denver, CO | 711211 Sports Teams and Clubs |
| Minnesota Wild Hockey Club LP | Saint Paul, MN | 541890 Other Services Related to Advertising |
| Learfield IMG College | Plano, TX | 541810 Advertising Agencies |
| Student Paths, LLC | Saint Paul, MN | 541890 Other Services Related to Advertising |
| IMG College | Dallas, TX | 541613 Marketing Consulting Services |
About the company
Indiana Hockey Club, LLC, doing business as Indy Fuel, is a for-profit limited liability company based in Indianapolis, Indiana, that has established itself as a specialized vendor for military recruitment marketing services to the federal government. The organization leverages its platform as the operator of a minor league professional hockey team to provide targeted advertising and marketing solutions to defense and military agencies. Since registering with SAM.gov in October 2021, Indy Fuel has developed a focused business model centered on delivering recruitment outreach services through sports venue partnerships and digital marketing channels.
Indiana Hockey Club, LLC has secured four federal contract awards totaling $367,000 in value, all awarded without set-aside designations and exclusively through the U.S. Air National Guard and Indiana National Guard. The earliest contract, awarded March 9, 2022 by the Indiana National Guard for $40,500, provided various advertising and marketing services focused on Indy Fuel home games. A subsequent Indiana National Guard contract awarded March 21, 2023 exercised option year 1 for $81,000 and expanded services to include web advertising and billboard advertising in addition to game-based marketing. The Air National Guard awarded a $40,000 sole-source purchase order on August 1, 2024 under FAR 6.302-1 authority, determined to be the only reasonably available source for locality-specific recruitment outreach to the 181st Intelligence Wing through Indy Fuel and Fishers Freight game venues, offering venue trademark rights, digital game features, sponsorships, on-site activations, and newsletter exposure. Most recently, on October 1, 2025, the Air National Guard awarded a $205,500 firm fixed-price purchase order extending through July 30, 2028, representing the vendor's largest contract to date and continuing the partnership with expanded marketing and sponsorship opportunities designed to reach military recruit audiences through hockey platform visibility.
Quick answers
Is Indiana Hockey Club, LLC registered in SAM.gov?
Indiana Hockey Club, LLC's SAM.gov registration expired on August 21, 2026.
How much has Indiana Hockey Club, LLC received in federal contracts?
Federal contracts obligated $68,500 to Indiana Hockey Club, LLC in fiscal year 2025 and $189,500 in fiscal years 2023 through 2027.
How does Indiana Hockey Club, LLC rank among federal contractors?
Indiana Hockey Club, LLC ranked #19 in NAICS 7112, #66 in PSC 9905 and #84 in NAICS 711 in FY2025.
What is Indiana Hockey Club, LLC's most recent federal award?
Indiana Hockey Club, LLC's most recent federal contract award is Recruiting marketing - indy fuel hockey partnership (W50S7V25PA004), from Department of the Army, on October 1, 2025.
On GovTribe
See Indiana Hockey Club, LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors