Creative and Advertising Production Services
Closed State & local contract opportunity
- Solicitation number
- 25-534-ITN
- State
- Florida
- Responses due
Opportunity facts
- Jurisdictions
- NIGP codes
- 55762 Signage, Advertising Type (Interior And Exterior)
- 55970 Signage (Includes Destination, Routing And Advertising)
- 80158 Signs: Billboard, Advertising, Etc.
- 91501 Advertising Agency Services
- 91503 Advertising/Public Relations (Incl. Skywriting)
- 91504 Advertising, Outdoor Billboard, Etc.
- 91510 Advertising, Digital
- 91571 Newspaper And Publication Advertising
- 91807 Advertising Consulting
- UNSPSC codes
- 55121904 Billboards
- 80171503 Public relations situation and issues and risk analysis
- 80141619 Customer relationship center CRC management services
- 82101505 Handbill or coupon advertising
- 82101504 Newspaper advertising
- 82101800 Advertising agency services
- 80141627 Cooperative or shared advertising management service
- 80141623 Merchandising service
- 80171603 Publicity and marketing advisory service
- 82101502 Poster advertising
Show all 32
- 82101700 Aerial advertising
- 80171602 Online and social media publicity service
- 80171901 Volunteer relations and management and engagement
- 82101506 Transit advertising services
- 82101507 Shopping news or advertising or distribution service
- 82101604 Cinema advertising
- 82101701 Banner advertising services
- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 93151502 Public enterprises information or control systems services
- 82101501 Billboard advertising
- 82101503 Magazine advertising
- 82111904 Newspaper or advertising material delivery services
- 55121725 Signage kits
- 82100000 Advertising
- 80170000 Public relations and professional communications services
- 80171600 Publicity and marketing support services
- 82101500 Print advertising
- 80171900 Stakeholder management and relations services
- 80171601 Trade and tourism familiarization service
- 82101508 Trade or service directory or yellow page advertising
- 82101702 Skywriting advertising services
- Point of contact
-
- Andy Farrington andy.farrington@goaa.org (407) 825-2296
Opportunity details come from procurement.opengov.com. Updated .
About this opportunity
The Greater Orlando Aviation Authority (GOAA) is seeking proposals for Creative and Advertising Production Services for its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). This five-year contract aims to secure a qualified creative and media agency to develop comprehensive advertising campaigns targeting global B2B and B2C audiences. The primary deliverables include design concepts for digital and print materials such as digital banner ads, broadcast commercials, billboard designs, collateral materials, trade show materials, promotional items, and event branding. Proposers must be registered to do business in Florida, demonstrate first-hand experience since January 1, 2020, and provide three professional references. The evaluation will use a 100-point scoring system, with points distributed as follows: Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). Key dates include a non-mandatory pre-submittal virtual meeting on July 30, 2025, a question submission deadline of August 6, 2025, and a response submission deadline of August 21, 2025, with anticipated board contract approval on December 17, 2025.
The solicitation does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. The contract will be non-exclusive, with compensation structured around a blended billing rate and a markup percentage for third-party costs. Respondents must maintain a principal place of business within 125 miles of the airports and demonstrate multilingual marketing capabilities, particularly in English and Spanish. Minimum requirements include five years of relevant experience and the ability to provide references validating the firm's capabilities. While specific budget ranges are not explicitly detailed, the pricing structure in the RFP shows zero-dollar line items for each of the five contract years, suggesting potential cost negotiation or a separate pricing mechanism. The procurement is part of GOAA's 2023 Strategic Plan, which emphasizes digital service enhancement, operational efficiency, and a brand refresh including a new logo, website, and innovative app. The selected vendor will work closely with GOAA staff to refine designs and execute printing, production, and delivery of digital and physical assets.
Opportunity text
The Greater Orlando Aviation Authority (GOAA) is requesting proposals from qualified and experienced agencies to provide creative and advertising production services for GOAA and it's in-house brands including Orlando International Airport (MCO), Orlando Executive Airport (ORL) and Orlando International Airport Fire Rescue (ARFF).
At the direction of GOAA, the primary duty of the Awarded Contractor shall be to provide design concepts for all materials; work with GOAA staff to refine final designs; and to execute printing, production and digital and physical delivery of assets, while providing written estimates for each proposed project.
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