UNSPSC 80171601: Trade and tourism familiarization service

Services to develop trade and tourism in a city/country as well as help improve the economies of communities around them

UNSPSC 80171601 Trade and tourism familiarization service (Commodity) encompasses state and local governments' procurement of media campaigns, public relations, marketing services, and tourism promotion activities designed to raise awareness of destinations, economic development opportunities, and public programs among consumers and business audiences. Recent solicitations show purchasing bodies using this code to acquire digital advertising, social media management, traditional media placement, creative development, press relations, event sponsorships, and community engagement services targeting domestic and international markets.

State departments, convention and visitors bureaus, city economic development offices, and tourism authorities drive activity under this code. The Texas Department of Agriculture, Texas Office of the Governor's Economic Development and Tourism Office, Broward County's Greater Fort Lauderdale Convention & Visitors Bureau, and Utah's Division of Purchasing appear repeatedly in recent procurements. Columbus Consolidated Government, Pasco County, and municipalities including Pinellas County, Tarpon Springs, and the City of Fort Worth have also posted opportunities. Geographic concentration appears strongest in Texas, Florida, and Utah, with additional activity in Georgia, California, Illinois, and other states. Recent representative opportunities include the Texas Department of Agriculture's Summer Media Campaign RFP (due August 6, 2026) requesting digital and traditional advertising, social media management, and content creation with mandatory VetHUB subcontracting compliance; Columbus Consolidated Government's Community Engagement Services for Multipurpose Brownfield Grant RFP (due August 21, 2026) seeking coordination of visioning charrettes and public meetings in support of EPA-funded brownfield remediation; the Texas Office of the Governor's Tourism Public Relations Marketing Services in Mexico RFP (due July 1, 2026) requiring establishment of a bilingual in-market office with a maximum contract value of $300,000 over the initial twelve-month performance period; and Pinellas County's domestic public relations RFP for Visit St. Pete-Clearwater (due April 23, 2026) with a five-year contract value of approximately $875,000 covering media relations, influencer strategy, and mission coordination. Contracts typically run two to five years with optional renewal periods, emphasize measurable outcomes and performance reporting, and often include HUB or DBE subcontracting requirements. This code remains actively pursued across a diverse issuing-body base with consistent demand for integrated marketing, earned media, and stakeholder engagement services.