UNSPSC 80171503: Public relations situation and issues and risk analysis

Public relations consultation services relating to the provision of situation and issues analysis and associated risk analysis and reporting

UNSPSC 80171503 Public relations situation and issues and risk analysis is a Commodity code covering crisis communications, stakeholder engagement, reputation management, and strategic messaging work that state and local governments solicit for infrastructure projects, tourism promotion, environmental initiatives, and agency communications. Recent solicitations show agencies buying comprehensive public relations and communications support—press releases, social media content, media relations, crisis management, and community outreach—often bundled with marketing and advertising services. The issuing-body mix spans state departments (Florida DOT, Texas Office of the Governor, Texas Health and Human Services Commission, Oregon Department of State Fire Marshal), counties (Broward County, Orange County, Orange County Transportation Authority, Pinellas County, Dallas County, Pasco County), cities (Fort Lauderdale, Milpitas, Orlando, Scottsdale, Dallas), transit authorities (Orange County Transportation Authority, Great Lakes Water Authority), housing authorities, convention and visitors bureaus, and special-purpose districts. Florida transportation and tourism agencies emerge as repeat buyers: the Florida Department of Transportation District 4 posted multiple solicitations for districtwide modal development communication and outreach (RFP DOT-RFP-27-4002-AN, in17201, IN16990, IN16989, RFP16724), and Broward County issued several public relations notices (GEN2130519P1, RFI, sole-source Emily Lock Consulting).

Geographic concentration skews toward Florida (multiple FDOT and Broward County procurements), California (Orange County, Milpitas, Alameda), and Texas (state-level tourism, health and human services, and transportation campaigns). The code also shows activity in Oregon, Colorado, Michigan, Georgia, Kentucky, Illinois, Arkansas, and Arizona. Representative recent opportunities include the Florida Department of Transportation District 4 soliciting districtwide communication and outreach services for Broward County and Fruitville CDP through an RFP (IN17201, due October 12, 2026; maximum $1.5 million over five years, technical proposals worth 100 points and price proposals 43 points); the City of Milpitas requesting on-call communications and marketing support services including graphic design, video production, and media planning (RFP 26-155, due July 28, 2026, five-year term anticipated October 1, 2026); the Orange County Transportation Authority seeking a safety awareness and public education program consultant for the OC Streetcar project (RFQ 260504, due September 22, 2026, $200,000 initial-year budget, time-and-expense contract with two optional two-year renewals); and Broward County's Greater Fort Lauderland Convention & Visitors Bureau soliciting public relations services (GEN2130519P1, due June 15, 2026, approximately 125 service hours per month, three-year initial term with 15 percent County Business Enterprise participation goal). The code shows consistent mid-range and higher-dollar activity across public information, tourism, transit, and emergency-management domains.