NIGP 91807: Advertising Consulting

NIGP 91807 Advertising Consulting, an Item code, covers strategic outreach, media planning, and campaign development that state and local governments buy to build public awareness, shape community perception, and drive enrollment or visitation. Recent solicitations show transit authorities, state departments, counties, cities, and universities contracting for public information campaigns, airport advertising concessions, ballot-measure planning, economic development marketing, and enrollment-focused media strategy—reflecting a mix of policy communication, commercial revenue optimization, and institutional brand management.

State and local issuing bodies include the Orange County Transportation Authority (California), Illinois Department of Insurance, University of Texas at Austin, San Mateo County Sustainability Department, Sacramento County, Sarasota County, Palm Beach County Department of Airports, University of Texas at Dallas, Texas A&M University Galveston, Pulaski County (Arkansas), Region One Education Service Center (Texas), the Gulfport-Biloxi Regional Airport Authority (Mississippi), and various other transit, county, city, and university entities. The code sees activity across California, Illinois, Texas, Florida, Georgia, and Arkansas, with representative recent opportunities including the Orange County Transportation Authority's RFP for public outreach services on the Interstate 5 Improvement Project ($99,450 over two years, due September 29, 2026), the Illinois Department of Insurance's IFB for a statewide mental health parity public information and education campaign (due October 14, 2026 with a 9% Business Enterprise Program participation goal), the University of Texas at Dallas's RFP for paid-media advertising and marketing services to support enrollment growth (due June 8, 2026), and Palm Beach County's recurring RFP for airport advertising concession management and operation ($2.5 million in fiscal year 2025 gross revenues, multiple amendments issued, due August 12, 2026). Procurement vehicles range from traditional RFPs and RFQs to multi-award pools, concession agreements with revenue-sharing structures, and as-needed convenience contracts with performance-based compensation tied to referrals or results.