NIGP 91807: Advertising Consulting

NIGP 91807 Advertising Consulting, an Item code, covers the design, execution, and management of advertising campaigns and promotional strategies that state and local governments purchase to market their operations, facilities, and programs to target audiences. State and local jurisdictions—including airports, transit authorities, universities, cities, counties, and state agencies—are actively soliciting advertising consulting services for airport concessions, transit system promotion, institutional brand development, election outreach, and economic development marketing.

Airport advertising concessions dominate recent activity, with Palm Beach County Department of Airports issuing multiple RFPs (RFP120PB2625, RFP120PB2624, RFP120PB2623, RFP120PB2622, RFP120PB2621) for comprehensive airport advertising program design, installation, and revenue-share management, with responses due between July 13 and August 12, 2026. Transit authorities are soliciting bus and streetcar advertising sales and management services—Valley Transit (Wisconsin) issued an RFP for bus advertising on 28 buses with revenue-share arrangements due March 31, 2026; the Jacksonville Transportation Authority (Florida) is seeking exclusive advertising and naming rights services for 120 bus shelters, 133 buses, digital displays, and naming rights opportunities; and the City of Cincinnati issued an RFI for streetcar advertising and sponsorship packages due February 18, 2026. Universities and colleges are procuring advertising and marketing consulting for enrollment growth and brand visibility: the University of Texas at Dallas sought paid-media advertising and marketing services for executive graduate programs (RFP UTD20260427-TB, due June 8, 2026); Texas A&M University Galveston issued an RFP for communication and rebranding services (RFP TAMUG-26-0117, extended to May 28, 2026); and Texas Southern University solicited brand development services consolidating institutional logos (RFP 717-26-743, due April 23, 2026). Municipal and regional entities are pursuing specialized advertising and marketing consulting: the City of Tallahassee and Leon County's Office of Economic Vitality solicited multimedia marketing services to promote Tallahassee as the "Magnetics Capital of the World" (RFP RFP08026CC, due July 23, 2026), the City of Olathe (Kansas) sought sponsorship facilitation services for parks and recreation events (RFP 26-0011, due March 20, 2026), and the Gulfport-Biloxi Regional Airport Authority (Mississippi) solicited strategic advertising campaigns to increase inbound air traffic (RFP due June 4, 2026). Geographic spread includes Florida (Palm Beach County, Jacksonville, Gulfport, Tallahassee), Texas (University of Texas System, Texas A&M, Texas Southern), Wisconsin (Valley Transit), Georgia (state parks), Kansas (Olathe), Ohio (Cincinnati), and Washington state (Secretary of State election communications). Recent representative opportunities span airport advertising management, transit advertising revenue-sharing, institutional brand development and consolidation, public education campaigns for transportation referendums, and regional economic development marketing.