UNSPSC 80171600: Publicity and marketing support services

Public relations consultation services relating to provision of publicity and marketing advice and services

UNSPSC 80171600 Publicity and marketing support services is a Class code that encompasses the design, production, creative development, and execution of marketing campaigns, advertising materials, communications strategies, and outreach programs that state and local governments deploy to build public awareness, promote agency missions, engage communities, and drive behavior change. Recent opportunities under this code show state and local bodies procuring graphic design, video production, social media management, media buying, press relations, event marketing, digital advertising, brand development, and multilingual content creation across transportation, tourism, environmental, housing, economic development, health, and administrative functions.

Issuing bodies range across state departments (Texas, Oregon, Illinois, Connecticut, Florida, Rhode Island, Mississippi), counties (Orange, Broward, Dallas, Pasco), cities (Milpitas, Peoria, Alameda, Orlando, Dallas), university systems, transit authorities, and special districts. The County of Orange, California appears as a repeat buyer across multiple marketing and communications solicitations. Geographic activity concentrates in California (Orange County, Milpitas), Texas (multiple state agencies and local governments), Florida (FDOT, Broward County, Pasco County), and New England and Oregon. Representative recent opportunities include the City of Milpitas RFP 26-155 for on-call communications and marketing support (graphic design, video production, media planning; proposals due July 28, 2026); the Florida Department of Transportation District 4 RFP for districtwide special projects communication and outreach (press releases, campaign videos, social media content for Broward County; proposals due October 12, 2026, with maximum budget $1.5 million); the Orange County Transportation Authority solicitation for OC Streetcar safety awareness and public education program consultant (multilingual safety campaign; proposals due September 22, 2026, budget $200,000); and the State of Texas Office of the Governor solicitation for Tourism Advertising and Marketing Services (integrated tourism marketing campaigns; maximum contract value $55 million for initial period through August 31, 2027). Set-asides and preferences appear frequently—Orange County applies Local Small Business and Disabled Veteran Business Enterprise preferences; Texas mandates Historically Underutilized Business subcontracting plans; Connecticut offers micro-business and veteran-owned micro-business price preferences; Rhode Island requires 15 percent MBE/WBE participation. Procurement activity remains steady with proposals due throughout 2026 and into 2027, reflecting sustained demand for communications capacity across jurisdictions managing infrastructure, public safety, economic development, and constituent engagement.