UNSPSC 80171600: Publicity and marketing support services

Public relations consultation services relating to provision of publicity and marketing advice and services

UNSPSC 80171600 Publicity and marketing support services is a Class code covering the discrete marketing, communications, and advertising work that state and local governments actually buy—digital and traditional media campaigns, creative development, public relations services, social media management, and event promotion support. State and local issuing bodies across the code span state transportation departments and economic development offices (Texas, Utah, Connecticut, California), counties and cities (Orange County, California; Pinellas County, Florida; Broward County, Florida; Fort Worth, Texas), regional transit and tourism authorities (Jacksonville Transportation Authority, Eastern Regional Tourism District), education service centers, and single-purpose districts (Great Lakes Water Authority, Tampa Bay Water). Orange County, California and Texas state agencies (Office of the Governor, Department of Transportation, Department of Agriculture) appear as repeat buyers posting multiple concurrent opportunities. Work currently solicited ranges from domestic and international tourism public relations (Texas marketing services in Mexico, Germany/Austria/Switzerland, Australia/New Zealand, and India; Utah trade representation; Florida domestic U.S. and Canada PR) through state public awareness campaigns (Texas traffic safety, Utah underage drinking prevention, Connecticut media marketing), local community engagement initiatives (Columbus, Georgia EPA brownfield grant support), and municipal and transit advertising management (JTA advertising sales, Orange County reprographics and document management, California radio advertising for the T-SPEC program).

Recent activity concentrates in Texas (Office of the Governor tourism and trade RFPs), Florida (Pinellas County, Broward County, Tampa Bay Water, Jacksonville Transportation Authority), California (Orange County, Caltrans), Connecticut (DAS, Eastern Regional Tourism District), and Utah (Department of Alcohol and Beverage Services, Office of Tourism). Representative opportunities include the Texas Office of the Governor's tourism PR and marketing services for Mexico (RFP 301-26-06599, proposals due July 1, 2026), the Connecticut Department of Administrative Services' media marketing and communication services on an as-needed basis across multiple state agencies (26PSX0039, due July 20, 2026), Broward County Greater Fort Lauderdale Convention & Visitors Bureau public relations services (GEN2130519P1, due June 15, 2026), and the City of Milpitas communications and marketing support services including graphic design, video, and media buying (RFP 26-155, due July 28, 2026). Contract terms typically span three to five years with optional renewals; evaluation commonly weights qualifications and experience, technical approach and methodology, and cost at varying percentages. Set-asides and preferences include HUB (Historically Underutilized Business) and local small business designations in Texas and Orange County; CBE (County Business Enterprise) requirements in Broward County; and OCLSB/DVBE preferences in Orange County solicitations.