UNSPSC 82101507: Shopping news or advertising or distribution service

UNSPSC 82101507, Shopping news or advertising or distribution service, is a Commodity code covering targeted advertising placements, media relations support, and promotional distribution services that state and local governments procure to publicize programs, events, and public awareness campaigns. Recent opportunities span a diverse issuing-body mix including cities (Milpitas, Orlando, Dallas, Fort Lauderdale), counties (Orange County Transportation Authority, Broward County, Pinellas County, Dallas County), state agencies (Oregon Business Development Department, Texas Department of Agriculture, Texas Health and Human Services Commission), transit authorities (Orange County Transportation Authority), and higher education institutions (Metropolitan State University of Denver, Texas State Technical College). The code captures work ranging from integrated media campaigns and public relations support to targeted banner sponsorship programs and event promotional services. Representative recent procurements include the City of Milpitas RFP 26-155 for on-call communications and marketing support services (due July 28, 2026) covering graphic design, video production, and media planning and buying for citywide and department-specific initiatives; Broward County's public relations services solicitation GEN2130519P1 for ongoing monthly strategic planning, media relations, and press trip coordination (due June 15, 2026); Orange County Transportation Authority's RFP for safety awareness and public education campaign consulting for the OC Streetcar project (due September 22, 2026) with a $200,000 initial-term budget; and Pinellas County's domestic public relations RFP for Visit St. Pete-Clearwater covering media relations, influencer engagement, and crisis communications across the U.S. and Canada (due April 23, 2026) with a five-year total contract value of approximately $875,000.

Geographic activity concentrates in Florida (Broward County, Pinellas County, Orange County Transportation Authority), Texas (Dallas, Orange County Transportation Authority, and state-level procurements including HHSC and TxDOT), and Oregon (state business development and fire marshal procurements), with additional recent activity in California (Milpitas), Michigan (Great Lakes Water Authority), and Kentucky (Kentucky Historical Society sponsorship solicitations). The issuing-body mix reflects heavy engagement by convention and visitors bureaus, transit authorities, and municipal parks and recreation departments alongside state environmental, tourism, and health-agency procurements. Evaluation criteria across recent opportunities consistently weight experience and qualifications, execution plan and methodology, and cost, with frequent requirements for prior public-sector or nonprofit experience, multilingual capability (Spanish, Vietnamese, Chinese), crisis communications expertise, and documented media relationships. Many procurements include set-asides or preference programs such as CBE goals in Broward County and HUB subcontracting plans for Texas procurements. Contract terms typically range from one to five years, with initial budgets spanning $54,740 (Oregon Business Development Department sole-source to Portland Business Journal) to $875,000 across the five-year Pinellas County domestic PR engagement.