UNSPSC 82101700: Aerial advertising

UNSPSC 82101700 Aerial advertising is a Class code that encompasses a broader range of advertising and marketing services being solicited by state and local governments than its nominal scope suggests. Recent state and local opportunities tagged under this code include comprehensive marketing and communications support, creative services, media planning and buying, digital asset development, out-of-home advertising program operation and management, and integrated campaign execution across multiple channels—print, digital, broadcast, social media, and outdoor platforms. The issuing bodies span state agencies (Michigan Department of Technology, Management & Budget; Michigan Department of Veterans Affairs; Michigan Gaming Control Board; State of Rhode Island; State of Texas; State of Michigan Department of Treasury), cities (Milpitas, Long Beach, Dallas, Albuquerque, District of Columbia), counties (Pulaski County, Arkansas; Cobb County School District, Georgia), public universities (Georgia State University, Sam Houston State University, Texas State Technical College, Lamar State College Orange), and specialized districts (Region One Education Service Center). State procurement offices in Michigan have emerged as standout repeat buyers, with multiple procurements from the Michigan Department of Technology, Management & Budget, Michigan Gaming Control Board, and Michigan Department of Veterans Affairs visible in recent activity.

Recent opportunities cluster primarily in Michigan, California, and Texas. Representative current solicitations include the City of Milpitas' RFP 26-155 for communications and marketing support services (graphic design, video production, media planning) due July 28, 2026; the City of Long Beach's RFP AP26740 for operation of a comprehensive airport advertising program with a mandatory pre-bid meeting on September 24, 2026 and proposals due October 30, 2026; the Michigan Gaming Control Board's RFP 260000002247 for responsible gaming advertising services at $3 million over three years (pending State Administrative Board approval as of August 24, 2026); the State of Rhode Island's Master Price Agreement 479 for communications, marketing, and advertising services across four service categories (strategic consultation, technical services, research-based services, and media buying) with proposals due July 8, 2026; and the City of Dallas' ID/IQ solicitation BGZ2600031015 for a three-year turnkey banner sponsorship program for the Park and Recreation Department due October 23, 2026. The code shows active procurement velocity across diverse issuing bodies and geographic spread, signaling sustained demand for integrated marketing and advertising execution capability.