UNSPSC 80171900: Stakeholder management and relations services

Public relations services relating to stakeholder management, relations and engagement.

UNSPSC 80171900 Stakeholder management and relations services is a Class code under which state and local governments procure communications, public engagement, and outreach services—media relations, public relations, marketing campaigns, community engagement, strategic communications planning, and stakeholder facilitation. Recent solicitations tracked under this code span a wide range of work: Orange County, California solicited General Maintenance Services (RFP, November 2026), Motivational Interviewing coaching and training (County of Orange Social Services, ITB, October 2026), and a Risk-Needs Assessment System for juvenile and adult probation (RFP, July 2026); the City of Milpitas requested communications and marketing support for citywide initiatives (RFP, July 2026); the City of Orlando sought transportation engineering and planning services for Vision Zero work (RFQ, November 2026); and Orange County also issued applications for broker-dealer services (October 2026). State-level activity includes the Oregon Business Development Department's sole-source advertising contract with Portland Business Journal for arts and cultural promotion (September 2026, $54,740); Texas Department of Transportation's Summer Media Campaign for traffic safety (RFP, August 2026); and the State of Texas Office of the Governor's multiple tourism public relations and marketing procurements targeting Mexico, Israel, Australia/New Zealand, and Asia (June–July 2026, ranging up to $400,000). County and municipal activity extends to Broward County's public relations RFI for environmental projects (September 2026); Orange County Transportation Authority's OC Streetcar safety awareness program (RFP, $200,000 initial budget, September 2026); Dallas City Park and Recreation Department's banner sponsorship program (RFP, October 2026); and school districts and regional educational service centers seeking marketing and advertising support.

The issuing bodies span state departments, county governments, cities, regional transit authorities, school districts, and special-purpose agencies. Orange County, California and the State of Texas Office of the Governor emerge as repeat buyers under this code. The geographic distribution skews toward California (Orange County, Milpitas, Orlando), Florida (Broward County, Pasco County), and Texas (multiple state agencies and municipalities), with additional activity in Arizona, Georgia, Michigan, Oregon, Utah, and Kentucky. Recent representative opportunities include the County of Orange's Motivational Interviewing Coaching & Training solicitation (County of Orange Social Services, ITB, due October 22, 2026) requiring MINT-certified trainers to deliver foundational MI curricula, coaching, and train-the-trainer services through June 30, 2028; the State of Texas Office of the Governor's Tourism Public Relations and Marketing Services for Mexico (RFP, due July 1, 2026, $300,000 maximum), requiring in-market staffing in Mexico and bilingual account teams; and the Oregon Department of the State Fire Marshal's Strategic Marketing Support and Services (RFP, due October 9, 2026) focused on wildfire preparedness messaging across Oregon, with Oregon small business preference (10 percent scoring adjustment) and Oregon supplier cost reduction (10 percent). Set-asides and preferences appear in California procurements (Orange County Local Small Business and Disabled Veteran Business Enterprise certifications with 5–8 percent adjustments) and Texas procurements (Historically Underutilized Business and service-disabled veteran requirements).