UNSPSC 80141627: Cooperative or shared advertising management service

A type of cooperative sales promotion alliance between sellers, distributors and customers.

UNSPSC 80141627 Cooperative or shared advertising management service is a Commodity code, and state and local governments buy it primarily for campaign planning, media placement coordination, and shared vendor management across multiple internal departments and external stakeholder groups. Recent solicitations show school districts, cities, counties, state agencies, and special-purpose authorities using this code to fund integrated marketing campaigns, approved vendor lists, and media-buying services that bundle strategy, creative production, and placement into managed engagement structures.

Salt Lake City School District appears as the repeat buyer, issuing multiple RFSQs to establish approved vendor lists for fundraising activities under Utah Code 13-22, most recently with response dates of October 28, 2026 (DH2720AFV) and October 6, 2026 (DH2716AFV). Beyond school districts, the code reflects activity across state tourism offices (Texas Office of the Governor issuing tourism PR and marketing RFPs for Asia, Israel, Australia/New Zealand, and Mexico markets), state health and human services agencies (Texas HHSC multimedia campaign for Foster Grandparents Program), city communications departments (City of Milpitas RFP 26-155 for on-call communications and marketing support services with proposals due July 28, 2026), county convention and visitors bureaus (Broward County and Pinellas County domestic and international PR procurements), transit authorities (Orange County Transportation Authority RFP 260504 for OC Streetcar safety awareness campaign, $200,000 budget through October 31, 2027), and state procurement master price agreements (State of Rhode Island MPA-479 for Communications, Marketing and Advertising Services). Geographic concentration includes Texas (multiple state-level tourism and marketing procurements), Florida (Broward County, Pinellas County, Orange County), Utah (Salt Lake City School District recurring RFSQs), and state-level activity across Oregon, Illinois, Michigan, Rhode Island, and others. The code captures everything from nonprofit fundraiser management and school-based vendor curation to statewide public awareness campaigns, suggesting demand is broad across issuing-body types but concentrated in education, tourism, transportation, and state communications functions.