UNSPSC 80141627: Cooperative or shared advertising management service

A type of cooperative sales promotion alliance between sellers, distributors and customers.

UNSPSC 80141627 Cooperative or shared advertising management service is a Commodity code that captures state and local government procurement of integrated advertising, marketing, and communications support on a shared or cooperative basis—work that spans campaign strategy, media buying, creative development, and public relations across digital, traditional, and social channels. Recent solicitations show governments purchasing everything from statewide tourism and economic development marketing campaigns to departmental communications support, crisis management, sponsorship activation, and community outreach services. The code sees activity across state economic development and tourism offices, county convention and visitor bureaus, municipal communications departments, transit authorities, university systems, and school districts. Texas dominates recent activity—the Office of the Governor's Economic Development and Tourism Office has posted multiple high-value RFPs for Australia-New Zealand, Mexico, Asia, and domestic U.S. tourism marketing; the Texas Department of Agriculture is seeking a summer media campaign; the Texas Comptroller is procuring integrated advertising for an unclaimed property program. Outside Texas, state and local buyers include the Rhode Island state procurement office (master price agreement for communications services), the State of Illinois (stakeholder engagement and media consulting), California (T-SPEC radio advertising), Georgia (state parks marketing and university advertising services), and numerous county and municipal bodies in Florida, Wisconsin, Michigan, Colorado, and beyond.

Recent representative opportunities illustrate the scope and buyer mix. The Texas Department of Agriculture posted a summer media campaign RFP (5510001089, due August 6, 2026) requesting digital advertising, social media management, print, and broadcast media placement with mandatory VetHUB subcontracting compliance and Texas vendor preference evaluation. Columbus Consolidated Government (Georgia) is seeking community engagement services for a U.S. EPA Brownfield Grant (PE70662NONST2027000000117, due August 21, 2026), encompassing public engagement strategy and stakeholder coordination. The City of Milpitas (California) is procuring five-year on-call communications and marketing support including graphic design, video production, and media planning (RFP 26-155, due July 28, 2026). Pinellas County (Florida) is seeking a five-year domestic PR contract for its Convention & Visitors Bureau covering media relations, influencer strategy, and crisis management (RFP, due April 23, 2026, approximately $875,000 total). The Great Lakes Water Authority (Michigan) is seeking marketing and communications services including brand positioning, crisis management, and media training (REQ0009292, due May 22, 2026), and Valley Transit (Wisconsin) is procuring bus advertising sales and placement management (RFPVT26001, due March 31, 2026). Geographic concentration is strongest in Texas and Florida, with secondary clusters in California, Georgia, Illinois, Michigan, and Colorado; the code shows activity in all U.S. regions but no dominant concentration outside those states.