25-534-RFP_PIF.pdf
PDF 274 KB Posted
- Attached to
- Creative and Advertising Production Services
- Solicitation number
- 25-534-ITN
- Issued by
- Orange County, Orlando City, Florida
About this file
This is a Request for Proposal (RFP) issued by the Greater Orlando Aviation Authority (GOAA) for Creative and Advertising Production Services for its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The solicitation seeks a qualified creative and media agency to develop visual advertising campaigns for targeted global audiences, including B2B and B2C digital and print materials such as digital banner ads, broadcast commercials, billboard design, collateral material, trade show material, promotional items, and event branding. The contract is for a five-year term, with each contract year consisting of 12 months, and the close date for proposals is 4/3/2025. The primary responsibilities include providing design concepts, working with GOAA staff to refine designs, executing printing and production, and delivering digital and physical assets with written cost estimates.
The pricing table in the RFP shows the contract is structured with zero dollar ($0.00) line items for each of the five contract years, indicating potential cost negotiation or a separate pricing mechanism. The evaluation criteria are points-based, with a total possible score of 100 points distributed across four main categories: Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). Proposers must demonstrate specific qualifications, including being registered to do business in Florida, providing first-hand experience since January 1, 2020, submitting three references, and presenting a digital portfolio showcasing advertising production experience. The RFP is part of GOAA's 2023 Strategic Plan, which emphasizes digital service enhancement and operational efficiency, including a brand refresh with a new logo, website, and innovative app.
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