UNSPSC 82100000: Advertising

UNSPSC 82100000 Advertising is a Family code, and state and local governments use it to procure the full range of media planning, buying, creative development, and campaign execution services—from multi-channel digital and traditional advertising to social media management, public relations, and strategic communications support. Recent solicitations show issuing bodies purchasing integrated marketing campaigns for tourism promotion, public safety awareness, economic development recruitment, emergency preparedness, community engagement, and internal agency communications, with work spanning media production, content strategy, account management, and performance analytics delivered on both standing-agreement and project-basis terms.

Issuing bodies in this space span state economic development and tourism agencies, county convention and visitors bureaus, transit authorities, universities, health systems, cities and municipal departments, education service centers, and special-purpose districts. The Texas Office of the Governor appears frequently as a repeat buyer, posting multiple solicitations for destination marketing services in Mexico, Israel, Australia/New Zealand, and Asia—each requiring in-country offices and bilingual staff. Broward County (Florida), the Connecticut Department of Administrative Services, the State of Rhode Island, and the City of Boston are also active. Geographically, recent activity concentrates in Texas (particularly the Governor's office), Florida, Connecticut, Georgia, Illinois, Massachusetts, and Pennsylvania, with scattered single solicitations from Michigan, Arizona, and other states. Representative recent opportunities include the Texas Department of Agriculture's Summer Media Campaign (RFP, proposals due August 6, 2026) covering digital, social, print, and broadcast creative and media buying with mandatory VetHUB subcontracting; the Connecticut Department of Administrative Services' Media Marketing and Communication Services (RFP, proposals due July 20, 2026) open to multiple awardees with 10–15 percent price preference for micro- and veteran-owned micro-businesses; the Broward County Greater Fort Lauderdale Convention & Visitors Bureau's Public Relations Services (RFP, proposals due June 15, 2026) requiring approximately 125 monthly service hours with a 15 percent County Business Enterprise participation goal; and the Texas Comptroller of Public Accounts' Integrated Advertising Services for the Unclaimed Property Program (RFP, proposals due March 27, 2026) structured as an IDIQ with annual budget authority of $240,000 and VetHUB subcontracting requirements.