25-534-RFP_PIF_(2).pdf

This is a Request for Proposal (RFP) issued by the Greater Orlando Aviation Authority (GOAA) for creative and advertising production services for its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The selected agency will provide design concepts for digital and print materials, including digital banner ads, broadcast commercials, billboard designs, collateral materials, trade show materials, promotional items, and event branding. The contractor will work with GOAA staff to refine final designs and execute printing, production, and delivery of both digital and physical assets while providing written estimates for each proposed project. A non-mandatory pre-submittal virtual meeting is scheduled for July 30, 2025, with a question submission deadline of August 6, 2025, and a response submission deadline of August 21, 2025. The anticipated board contract approval date is December 17, 2025. This is a five-year contract with an unspecified renewal option structure.

Proposers must be registered to do business in Florida, maintain a principal place of business within 125 miles of the airports, demonstrate at least five years of relevant experience since January 1, 2020, and provide three professional references with multilingual marketing capabilities in English and Spanish. Evaluation will use a 100-point scoring system distributed as follows: Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. Compensation is structured around a blended billing rate and a markup percentage for third-party costs, with the contract to be non-exclusive. Specific budget amounts are not detailed in the available documentation, though the pricing structure shows zero-dollar line items for each of the five contract years, suggesting cost negotiation or a separate pricing mechanism.