25-534-RFP_PIF_(2).pdf

This is a Request for Proposal (RFP) from the Greater Orlando Aviation Authority (GOAA) for creative and advertising production services to support its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The solicitation seeks qualified agencies to develop comprehensive advertising campaigns and design concepts for digital and print materials, including digital banner ads, broadcast commercials, billboard designs, collateral materials, trade show materials, promotional items, and event branding targeting global B2B and B2C audiences. A non-mandatory pre-submittal virtual meeting is scheduled for July 30, 2025, with a question submission deadline of August 6, 2025, and a proposal response submission deadline of August 21, 2025. The contract will be a five-year engagement with anticipated board contract approval on December 17, 2025. The contractor will be responsible for providing design concepts, refining designs with GOAA staff, executing printing and production, and delivering digital and physical assets while providing written estimates for each proposed project.

Evaluation of proposals will utilize a 100-point scoring system allocating 25 points for experience and references, 35 points for methodology and approach, 10 points for other requirements, and 30 points for cost and fees. Respondents must be registered to do business in Florida, demonstrate first-hand experience since January 1, 2020, provide three professional references, maintain a principal place of business within 125 miles of the airports, and demonstrate multilingual marketing capabilities in English and Spanish. Minimum requirements include five years of relevant experience in the industry. Compensation will be structured around a blended billing rate and a markup percentage for third-party costs, with the contract designated as non-exclusive. The RFP shows zero-dollar line items for each of the five contract years, indicating potential cost negotiation or a separate pricing mechanism. No specific set-aside designations or restrictions for disadvantaged enterprises are explicitly outlined in the solicitation.