25-534-RFP_PIF_(1).pdf

This Request for Proposals (RFP) is issued by the Greater Orlando Aviation Authority (GOAA) seeking creative and advertising production services for its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The scope of work encompasses design concepts for digital and print materials, including digital banner ads, broadcast commercials, billboard designs, collateral materials, trade show materials, promotional items, and event branding targeting global B2B and B2C audiences. The awarded contractor will provide design concepts, work with GOAA staff to refine final designs, and execute printing, production, and digital and physical delivery of assets while providing written estimates for each proposed project. A non-mandatory pre-submittal virtual meeting is scheduled for July 30, 2025, with a question submission deadline of August 6, 2025, and a response submission deadline of August 21, 2025. The anticipated board contract approval date is December 17, 2025. The contract term is five years, with compensation structured around a blended billing rate and a markup percentage for third-party costs.

Respondents must be registered to do business in Florida, maintain a principal place of business within 125 miles of the airports, demonstrate multilingual marketing capabilities (English and Spanish), and provide evidence of five years of relevant experience since January 1, 2020, along with three professional references. Evaluation will use a 100-point scoring system: Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). The solicitation does not explicitly outline set-aside designations or restrictions for disadvantaged enterprises. Specific budget ranges are not detailed in the RFP, with zero-dollar line items listed for each contract year, suggesting potential cost negotiation or a separate pricing mechanism. The procurement aligns with GOAA's 2023 Strategic Plan, which emphasizes digital service enhancement, operational efficiency, and a brand refresh initiative.