UNSPSC 82101501: Billboard advertising

UNSPSC 82101501 Billboard advertising (Commodity) captures state and local government purchases of outdoor advertising placements, signage design and construction, and advertising program operations—though recent state and local solicitations under this code reveal a broader scope spanning integrated marketing campaigns, media planning and placement, digital asset production, and advertising platform management that extends well beyond traditional static billboards. State and local issuing bodies soliciting under the code span state departments (Michigan Department of Technology, Management & Budget; Michigan Gaming Control Board; Florida Agricultural and Mechanical University), city governments (Long Beach, Milpitas, Dallas, Albuquerque, Albuquerque, District of Columbia), county jurisdictions (Pulaski County, Arkansas; Cobb County School District, Georgia), higher-education institutions (Sam Houston State University, Texas State Technical College, Georgia State University, Lamar State College Orange), regional service centers (Region One Education Service Center, Texas), and independent authorities (Long Beach Airport). Michigan state agencies appear as repeat buyers, with the Michigan Gaming Control Board, Michigan Department of Treasury, Michigan Department of Veterans Affairs, and Michigan State Lottery all posting advertising services solicitations over a six-month window.

Activity clusters geographically in Michigan, California, Texas, and Georgia, with recent high-value opportunities anchoring the market. The City of Long Beach is soliciting operation of a comprehensive airport advertising program at Long Beach Airport, RFP AP26740, due October 30, 2026, with a seven-year initial term and three optional renewal years under a revenue-share concession model; the incumbent operator is Clear Channel Airports. The State of Michigan Gaming Control Board issued RFP 260000002247 for three-year responsible gaming advertising services with two optional one-year renewals at $3 million over the term, proposals due (in a Notice of Intent to Award issued August 24, 2026) with award to Gud Marketing, Inc. pending State Administrative Board approval. The City of Milpitas posted RFP 26-155 for on-call communications and marketing support services including graphic design, video production, and media planning and buying across digital, print, social, and broadcast platforms, due July 28, 2026, with one or more awards anticipated for a five-year term beginning October 1, 2026. The State of Michigan Department of Technology, Management & Budget procured advertising services for the Michigan State Lottery (RFP 260000000882) at an estimated contract value of $135 million over three years with four optional one-year renewals, proposals due May 6, 2026, with oral presentations conducted and award recommendation (Simons-Michelson-Zieve, Inc.) announced July 6, 2026 pending State Administrative Board approval. Georgia State University issued eRFP 50900ERFP0000016592026 for digital media assets and campus safety devices with advertising program operation at six campus locations, proposals due May 28, 2026, structured as a revenue-share concession agreement with mandatory pre-bid on May 14, 2026.