UNSPSC 82101501: Billboard advertising

UNSPSC 82101501 Billboard advertising, a Commodity code, encompasses the design, production, and placement of billboard and digital display advertising services that state and local governments procure to promote public programs, generate revenue through advertising leases, and support transit and facility branding. Recent solicitations show governments buying diverse billboard-related work: digital billboard design, construction, and revenue-sharing arrangements; interior and exterior bus wrap advertising; digital media assets and campus safety displays on revenue-share concession models; transit naming rights and advertising inventory management; and creative production and media placement for lottery, park, and university advertising campaigns.

Issuing bodies span state agencies (Michigan Department of Technology, Michigan Department of Treasury, Michigan State Lottery, Texas Comptroller, Georgia Department of Natural Resources), counties (Hamilton County, Cobb County, Seminole County, Pulaski County), cities (Kingman, Detroit, Janesville, Albuquerque, Milpitas, Tarpon Springs, Cincinnati), school districts (Region One Education Service Center, Cobb County School District), transit authorities (Jacksonville Transportation Authority), and state universities and technical colleges (Georgia State University, Lamar State College Orange, Texas State Technical College, Tarleton State University, Sam Houston State University). Michigan emerges as the most active state, with recent awards and notices from DTMB, the State Lottery, and the Department of Treasury for statewide advertising and marketing platforms spanning lottery, education trust, responsible gaming, and state highway safety campaigns. Recent opportunities cluster in Texas, Florida, Georgia, Michigan, Wisconsin, Ohio, and Arizona.

Representative recent solicitations include the Michigan Department of Technology's Notice of Intent to Award (July 2026) for Michigan State Lottery Advertising Services to Simons-Michelson-Zieve, Inc., a $135 million three-year contract covering creative development, media planning and placement, and production across broadcast, digital, out-of-home, and radio channels; Lamar State College Orange's RFP 787-LSCO-052626 (due July 31, 2026) for advertising and media-related services with a $1 million compensation ceiling including graphic design, video production, and media placement; the Michigan Gaming Control Board's RFP for responsible gaming advertising (due July 16, 2026) at $3 million annually over three years with a commission-based pricing model; the City of Milpitas's RFP 26-155 (due July 28, 2026) for on-call communications and marketing support including graphic design, video production, and media buying over a five-year term; Georgia State University's eRFP (due May 28, 2026) for digital media assets and campus safety devices under a revenue-share concession model; the Jacksonville Transportation Authority's RFP for exclusive advertising sales and management (due February 26, 2026) with a $1.5 million annual minimum guarantee and 40 percent revenue share; and the City of Kingman's RFP 2026-RFP-002 (due April 14, 2026) for transit bus advertising with revenue-sharing evaluated at 40 points of a 100-point scale. Set-asides appear in FTA-funded transit and transportation work (DBE/WBE participation mandates under 49 CFR Part 26), Michigan state procurements (Geographically Disadvantaged Business Enterprise subcontracting requirements when subcontractors exceed 20 percent of work), and Texas state work (VetHUB Subcontracting Plans). Activity remains steady through mid-2026 across public agency marketing, transit revenue generation, and facility branding initiatives.