25-534-RFP_PIF_(2).pdf

This is a Request for Proposal (RFP) issued by the Greater Orlando Aviation Authority (GOAA) for Creative and Advertising Production Services. The solicitation seeks proposals from qualified agencies to provide creative and advertising production services for GOAA and its in-house brands, including Orlando International Airport (MCO), Orlando Executive Airport (ORL), and Orlando International Airport Fire Rescue (ARFF). The contract term is five years, with services to be delivered monthly. The close date for the solicitation is April 3, 2025, and the Project ID is 24-157-PIF. The selected agency will be responsible for developing advertising campaigns for targeted global audiences, including B2B and B2C digital and print materials, creating design concepts, refining final designs, and executing printing and production of various marketing assets.

The pricing structure is based on a monthly rate for Creative & Advertising Production Services, with consistent 12-month periods across five years. Proposers must meet specific minimum requirements, including being registered to do business in Florida, demonstrating first-hand experience since January 1, 2020, providing an affirmative statement of independence from the Aviation Authority, and submitting three references. The evaluation will use a points-based scoring method totaling 100 points, with weighted categories including Experience and References (25 points), Methodology and Approach (35 points), Other Requirements (10 points), and Cost/Fees (30 points). The RFP emphasizes the need for a creative agency to support GOAA's 2023 Strategic Plan, which focuses on enhancing digital services, operational efficiency, and brand transformation.